Regional Marketing Specialist

Lodgify; United States; Hybride; USD 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Remote flexibility

Paid vacation 25 days

Health insurance (Alan)

Meal allowance

Home office gear

Spanish lessons

Referral program

Annual offsite in Barcelona

Résumé du poste

Lodgify, a fast-growing vacation rental platform, seeks a Senior Regional Marketing Specialist to lead the U.S. market growth from our Barcelona HQ with periodic travel to the U.S.

You will own the regional strategy, build automated growth systems, and partner with Product Management to shape the roadmap. Ideal candidates bring 6–9 years of growth marketing, strong ROI discipline, and a hands-on approach to content/SEO, paid, lifecycle CRM, events, and partnerships.

Qualifications

• 6–9 years of growth or regional marketing experience in travel, hospitality tech, or vacation rental sectors.
• Generalist growth skill set across content/SEO, paid, lifecycle CRM, partnerships and events.
• Hands-on experience building automated growth workflows with tools like n8n, Zapier, Make.
• Proven ability to build quantitative ROI models for marketing investments.
• Strong analytical skills to assess positioning, packaging, and market data.
• Experience defining activation, onboarding and churn-reduction programs.

Responsabilités

• Own the U.S. regional growth strategy and budget, optimizing channel spend for pipeline, CAC, and ROI.
• Build data-backed business cases and ROI models for initiatives and partnerships.
• Develop regional segmentation and playbooks for key U.S. markets and customer tiers.
• Lead full-funnel marketing programs across content, paid, CRM, social, and events.
• Build scalable growth systems using automation tools to streamline operations.
• Gather market intelligence and translate insights into positioning and pricing guidance.
• Collaborate with Product Management to connect feedback to the product roadmap.
• Establish strategic partnerships with hospitality associations and industry bodies.
• Brief agencies and mentors teammates on regional marketing efforts.

Connaissances

Growth marketing

Content SEO

Paid acquisition

Lifecycle CRM

Partnerships

Events

Automation workflows

ROI modelling

English fluency

Outils

n8n

Zapier

Make

Description du poste

Описание:

Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology. Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals. The United States is Lodgify's most strategic growth market, and we are looking for a Senior Regional Marketing Specialist to drive our presence end-to-end—from customer acquisition through onboarding activation and retention. Based at our Barcelona HQ with travel to the U.S. for key events and partner meetings, this role offers high autonomy to build a full growth engine, engineer automated workflows, and collaborate directly with Product Management.

How will you make an impact?

• Own and manage the U.S. regional growth strategy and budget, optimizing spend across channels to achieve pipeline, CAC, and ROI targets.
• Build data-backed business cases and quantified ROI models for strategic initiatives, channel investments, and resource requests.
• Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and customer tiers.
• Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and regional industry events.
• Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline campaign operations and lead management.
• Gather market and competitive intelligence through AirDNA and industry reports, converting insights into clear positioning and pricing recommendations.
• Partner directly with Product Management to connect U.S. customer feedback and competitive trends directly to product roadmap decisions.
• Identify, negotiate, and establish long-term strategic partnerships with U.S. hospitality associations, tourism boards, and industry organizations.
• Brief and manage external agency networks and freelancers while mentoring junior team members supporting regional marketing efforts.
• Distill U.S. market performance and strategic updates into clear, executive-ready presentations for senior leadership.

Задачи:

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

Требования:

• 6–9 years of growth or regional marketing experience, ideally within short-term rental, vacation rental, or hospitality technology sectors.
• A generalist growth skill set spanning content/SEO, paid acquisition, lifecycle CRM, strategic partnerships, and events.
• Hands‑on experience building automated workflows and growth systems using tools like n8n, Zapier, Make, or equivalent platforms.
• Demonstrated track record of building quantitative business cases and ROI models for marketing investments.
• Strong analytical skills with experience analyzing competitive positioning, packaging models, and market data to drive business decisions.
• Experience designing customer activation, onboarding, and churn‑reduction programs alongside acquisition campaigns.
• Proven relationship‑building and negotiation skills with trade associations, media partners, or industry bodies.
• Fluency in English and willingness to travel periodically to the U.S. while based in Spain.

Условия:

• Remote Flexibility: The freedom to work from home.
• Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August.
• Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre‑existing conditions are covered.
• Tax‑Free Savings: Increase your take‑home pay by using Flexible Remuneration for meal costs (up to €220/mo) and public transport (up to €136/mo).
• Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.
• Language Learning: Free Spanish classes.
• Referral Program: Cash rewards for bringing in new talent.
• Annual Offsite: We bring the whole team together in Barcelona once a year for an unforgettable company offsite!
• Dynamic Hub: A high‑energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.