Senior US Growth Marketing Lead

Lodgify

United States

Hybrid

USD 90,000 - 140,000

Full time

7 days ago

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Benefits offered by this job

Remote Flexibility

Vacation days & Offsite

Alan Health Insurance

Flexible Remuneration for meals/tele (

Home Office Gear

Language Classes

Referral Program

Annual Offsite in Barcelona

Dynamic Hub

Job summary

Lodgify, a fast-growing vacation rental platform, is seeking a Senior Regional Marketing Specialist to lead the United States growth strategy from our Barcelona HQ with travel to the US for events and meetings. You will own the regional plan, build automated workflows, and partner with Product Management to align roadmaps with US market needs.

You should bring 6–9 years in growth or regional marketing, strong ROI modeling, and hands-on experience with automation tools.

Qualifications

6–9 years of growth or regional marketing experience.
Generalist growth skill set across channels: content, paid, lifecycle CRM, partnerships, and events.
Hands-on experience building automated workflows with n8n, Zapier, or Make.
Proven ability to build quantitative business cases and ROI models for marketing investments.
Strong analytical skills for competitive positioning and market data-driven decisions.
Experience designing activation, onboarding, and churn-reduction programs alongside acquisition campaigns.
Proven relationship-building and negotiation skills with trade associations, media partners, or industry bodies.
Fluency in English and willingness to travel periodically to the U.S. while based in Spain.

Responsibilities

Own and execute the U.S. regional growth strategy and budget across channels.
Develop ROI models and business cases for initiatives and investments.
Create regional segmentation and tailored playbooks for key U.S. markets.
Lead full-funnel marketing programs across content, paid, CRM, social, partnerships, and events.
Build scalable growth systems using automation tools to streamline campaigns.
Gather market intelligence from industry reports and translate insights into positioning and pricing.
Collaborate with Product Management to feed US customer feedback into roadmaps.
Establish and manage strategic partnerships with U.S. hospitality associations and boards.
Coordinate external agencies and mentor junior team members.
Present performance updates to senior leadership in executive-ready formats.