US Creative Strategist: Performance & UGC Ads

DOONAILS; United States Virgin Islands; Remote; USD 55,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

Performance bonus

Pro tool stack

Creator pool on demand

True ownership

Growth opportunities

Job summary

Doonails is seeking a freelance Creative Strategist focused on performance and UGC ads in the US market. You’ll craft concepts, write actionable briefs for editors, and drive the cadence of tests across Meta and TikTok Shop. Your hooks influence edits, production speed, and overall campaign effectiveness.

You’ll analyze ad performance, track trends, and push for fresh ideas while partnering with our in-house team to scale US expansion and optimize creative outputs.

Qualifications

• Experience as a Creative Strategist or performance marketer for ad concepts.
• Strong hook psychology and thumb-stop rate knowledge.
• Ability to write clear, actionable creative briefs for editors.
• Experience reviewing finished video ads with constructive feedback.
• Fluent English; German a plus but US market priority.

Responsibilities

• Develop diverse ad concepts with strong hooks for performance/UGC ads.
• Write clear briefs for video editors (1–5 variants per project).
• Provide concrete feedback through multiple review loops.
• Maintain naming conventions and upload compliance checks.
• Analyze running ads to extract learnings for new concepts.
• Track trends/competitors to inspire fresh ideas.
• Bring proactive ideas to elevate performance and ownership.

Skills

US market expertise

Creative strategist

Performance marketing

Platform familiarity (Meta/TikTok)

Copy × visual thinking

Briefing skills

Video ad QA

Data-driven insight

Fluent English

Tools

Foreplay

Euka

In-house analytics tools

Job description

Doonails is seeking a freelance Creative Strategist focused on performance and UGC ads in the US market. You’ll craft concepts, write actionable briefs for editors, and drive the cadence of tests across Meta and TikTok Shop. Your hooks influence edits, production speed, and overall campaign effectiveness.

You’ll analyze ad performance, track trends, and push for fresh ideas while partnering with our in-house team to scale US expansion and optimize creative outputs.