Creative Strategy Director: AI‑Powered Performance Ads

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New York (NY)

On-site

USD 160,000 - 175,000

Full time

14 days+

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Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness

401(k) with company match

Parental Leave

Job summary

Darkroom is seeking a visionary Creative Strategist to lead ad concept development for Meta, TikTok, and other channels. You’ll blend design, video editing, and performance data to craft world-building assets and 50+ new ads per month, reporting to the Director of Creative.

You will mentor designers/editors, shape testing frameworks, and drive campaigns from concept to execution in a fully remote EST-based role.

Qualifications

Digital portfolio showing performance ad work with short-form video, motion, and statics.
Ability to storyboard, cut, and ship ads; fix hierarchy and pacing in design tools.
Strong understanding of hooks, metrics (CTR, CPA, hold rate) and testing.
Experience leading creative strategy and managing teams in a performance marketing context.

Responsibilities

Lead high-tempo creative strategy and direction for full-funnel ad programs (Meta, TikTok, YouTube, Amazon, Display).
Own creative end-to-end from concept to testing and iteration.
Lead Organic Social content strategies for Instagram and TikTok.
Provide expert advice on short-form video, ads, and performance optimization.
Translate data into compelling ad concepts and testing frameworks.
Brief Designers/Editors on assets and storyboard for ads; create assets in Figma or graphic tools.
Present work to stakeholders with strategic rationale; drive client outcomes and iterations.
Design scalable processes and testing frameworks to raise quality and speed as the team grows.
Mentor strategists and build a documented approach to testing and decision-making.