US Content Marketing Lead for AI-Powered B2B SaaS

Clera; United States; Vor Ort; USD 70.000 - 150.000; Vollzeit

Zusammenfassung

Clera is seeking a seasoned content marketer to own the US content strategy for a fast-growing B2B SaaS company. You will shape the brand voice across the customer journey, crafting messaging for paid, organic, website, and product touchpoints in the US market.

You will write conversion-focused copy for paid channels, script video and ad creatives, and build organic social strategies while using research and A/B testing to continuously improve performance.

Qualifikationen

• At least 4 years of experience in content marketing, copywriting, or growth marketing.
• Background in B2B SaaS or another fast-growing software environment.
• Excellent English writing skills tuned to a US audience, with native or C2-level proficiency.
• Understanding of performance marketing and conversion-focused copywriting, including experience with paid channels.
• Experience creating US-market content, scripting ad creatives, and executing organic social strategies.
• An analytical, experimental approach, with experience using research, analytics, and A/B testing to refine content.

Aufgaben

• Develop and execute the US content marketing strategy across paid, organic, website, landing page, and product messaging.
• Write conversion-focused copy for paid channels such as Meta, Google, and LinkedIn.
• Script video and paid social ad creatives, including content for platforms such as YouTube.
• Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.
• Use user research, analytics, and A/B testing to improve messaging and content performance.
• Contribute to product positioning and go-to-market messaging.

Kenntnisse

Content marketing

Copywriting

Growth marketing

AB testing

B2B SaaS

Jobbeschreibung

Clera is seeking a seasoned content marketer to own the US content strategy for a fast-growing B2B SaaS company. You will shape the brand voice across the customer journey, crafting messaging for paid, organic, website, and product touchpoints in the US market.

You will write conversion-focused copy for paid channels, script video and ad creatives, and build organic social strategies while using research and A/B testing to continuously improve performance.