US Content Marketing Manager — B2B SaaS (AI)

Wwshemi; New York (NY); On-site; USD 70,000 - 150,000; Full time

Job summary

Wwshemi is seeking a content marketing leader to own the US market content for a growing B2B software company focused on AI-powered business communications. You will shape the brand voice across the customer journey, helping businesses discover, understand, and trust the product, on-site in New York.

You will develop the US content strategy across paid, organic, and product messaging; write conversion-focused copy for Meta, Google, LinkedIn; script video ads; and use analytics and A/B testing to

Qualifications

• 4+ years of experience in content marketing, copywriting, or growth marketing.
• Background in B2B SaaS or another fast-growing software environment.
• Excellent English writing skills tuned to a US audience, with native or C2-level proficiency.
• Understanding of performance marketing and conversion-focused copywriting, including experience with paid channels.
• Experience creating US-market content, scripting ad creatives, and executing organic social strategies.
• An analytical, experimental approach, with experience using research, analytics, and A/B testing to refine content.

Responsibilities

• Develop and execute the US content marketing strategy across paid, organic, website, landing page, and product messaging.
• Write conversion-focused copy for paid channels such as Meta, Google, and LinkedIn.
• Script video and paid social ad creatives, including content for platforms such as YouTube.
• Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.
• Use user research, analytics, and A/B testing to improve messaging and content performance.
• Contribute to product positioning and go-to-market messaging.

Skills

Content marketing

Copywriting

Growth marketing

US market content

A/B testing

Analytics

Tools

Meta Ads

Google Ads

LinkedIn Ads

Job description

Wwshemi is seeking a content marketing leader to own the US market content for a growing B2B software company focused on AI-powered business communications. You will shape the brand voice across the customer journey, helping businesses discover, understand, and trust the product, on-site in New York.

You will develop the US content strategy across paid, organic, and product messaging; write conversion-focused copy for Meta, Google, LinkedIn; script video ads; and use analytics and A/B testing to