B2B SaaS Content Strategy Lead

Evlo AI; Raleigh (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

Evlo AI is seeking an experienced content leader to own the editorial strategy across blog, website, email, video, and social channels. You will drive SEO, production of assets from whitepapers to case studies, and align with product marketing for launches and enablement.

You will manage freelance writers, coordinate with demand generation, and measure impact using GA4 and marketing automation to influence pipeline. A strong portfolio and B2B SaaS experience are essential.

Qualifications

• 4–6 years of content marketing experience, ideally in B2B SaaS or enterprise technology.
• Strong writing portfolio with examples of long‑form content that drove traffic or pipeline.
• Hands‑on SEO expertise: keyword research, on‑page optimization, and SERP strategy.
• Experience with a CMS (WordPress or similar), marketing automation (HubSpot or Marketo), and analytics (GA4).
• Track record of managing freelance writers and agencies to strict deadlines and quality bars.
• Bachelor's degree in Marketing, Communications, English, or equivalent practical experience.
• Bonus: video production or scriptwriting or AI writing tools experience.

Responsibilities

• Own the editorial calendar and content strategy across blog, web, email, video, and social channels.
• Write and edit high‑quality assets: SEO blog posts, whitepapers, case studies, landing pages, product messaging, and sales collateral.
• Lead SEO end‑to‑end: keyword research, on‑page optimization, technical coordination, backlink initiatives.
• Collaborate with product marketing, sales, and design to ship launch content and enablement materials.
• Build and manage a freelance writer network and agency relationships; brief, edit, and QA all external work.
• Track content performance using GA4, Search Console, and marketing automation data; report on traffic, conversions, and pipeline influence.
• Run the company blog and LinkedIn presence, including distribution strategy and repurposing long‑form content.

Skills

Content marketing

Editorial calendar

Strong writing

B2B SaaS knowledge

Education

Bachelor's degree

Tools

WordPress

HubSpot

Marketo

GA4

Semrush

Job description

Evlo AI is seeking an experienced content leader to own the editorial strategy across blog, website, email, video, and social channels. You will drive SEO, production of assets from whitepapers to case studies, and align with product marketing for launches and enablement.

You will manage freelance writers, coordinate with demand generation, and measure impact using GA4 and marketing automation to influence pipeline. A strong portfolio and B2B SaaS experience are essential.