US Clinical Systems Product Marketing Lead

Becton Dickinson; San Diego (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

BD seeks a Product Marketing Manager for Clinical Systems in the US to drive the portfolio's commercial success. The role translates global strategy into US go-to-market priorities, including segmentation, launches, value propositions, and forecasting, with close alignment to cross-functional teams.

Reporting to the Senior Director, Commercial Marketing, Americas, the role partners with Global Product Marketing, Product Management, Medical Affairs, US Field Marketing, Sales, Finance, and

Qualifications

• Minimum 5+ years in regional product marketing roles.
• Experience in clinical instruments or scientific portfolios.
• Strong market analytics and value proposition development.
• Ability to translate global strategy into US-specific plans.

Responsibilities

• Own US marketing plan for Clinical Systems portfolio.
• Lead segmentation, messaging, and launch readiness.
• Develop pricing inputs, promotions, and forecast assumptions.
• Provide sales enablement tools and campaigns.
• Analyze portfolio performance and adjust strategy.

Skills

Regional marketing

Go-to-market

Forecasting

Pricing strategy

Sales enablement

Cross-functional collab

Job description

BD seeks a Product Marketing Manager for Clinical Systems in the US to drive the portfolio's commercial success. The role translates global strategy into US go-to-market priorities, including segmentation, launches, value propositions, and forecasting, with close alignment to cross-functional teams.

Reporting to the Senior Director, Commercial Marketing, Americas, the role partners with Global Product Marketing, Product Management, Medical Affairs, US Field Marketing, Sales, Finance, and