US Medical Devices Commercial Marketing Lead

Baxter International; Chicago (IL); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Health and dental coverage from day 1

ESPP

401(k) with company match

Flexible Spending Accounts (FSA)

Paid holidays and PTO 20–35 days

Commuting benefits

Employee Discount Program

Employee Assistance Program (EAP)

Childcare benefits

Job summary

Baxter International is seeking a Manager, US Commercial Specialty Marketing to lead downstream marketing strategies for the Med-Surg, ICU, and Specialty portfolio in the US. You will drive product commercialization, market adoption, and sales enablement to support growth and portfolio performance.

You will partner with sales and global teams to craft go-to-market plans, pricing strategies, and customer-focused marketing tools, shaping messaging and portfolio value for healthcare stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s preferred.
• 6+ years of Product Management or Marketing experience in medical devices or capital equipment.
• Strong communication and presentation skills with the ability to influence diverse stakeholder groups.
• Proficiency in Microsoft Office, Salesforce, and ERP systems.
• Data-driven mindset with experience analyzing market and business data to guide strategy.
• Understanding of marketing, branding, product development, and commercialization processes.
• Willingness to travel up to 40%.

Responsibilities

• Serve as the US product management lead and subject matter expert for the Med-Surg, ICU, and Specialty portfolio.
• Lead new product launches by developing market strategies, KPIs, training plans, and commercialization initiatives.
• Develop and execute pricing, promotional, channel, partnership, and continuing education strategies.
• Create customer-focused sales and marketing tools that communicate portfolio value to healthcare stakeholders.
• Drive go-to-market strategy, product positioning, messaging, and target customer identification.
• Partner closely with sales teams to implement marketing plans, support pipeline growth, and achieve revenue/share goals.
• Gather and leverage market intelligence, customer feedback, industry trends, and competitive insights to influence product strategy and innovation.
• Collaborate with global marketing, medical affairs, and sales teams to support training, customer engagement, demos, RFPs, and key industry events.

Skills

Product management

Marketing strategy

Cross-functional leadership

Data analysis

Strong communication

Sales enablement

Go-to-market

Pricing strategies

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree preferred

Tools

Salesforce

ERP systems

Job description

Baxter International is seeking a Manager, US Commercial Specialty Marketing to lead downstream marketing strategies for the Med-Surg, ICU, and Specialty portfolio in the US. You will drive product commercialization, market adoption, and sales enablement to support growth and portfolio performance.

You will partner with sales and global teams to craft go-to-market plans, pricing strategies, and customer-focused marketing tools, shaping messaging and portfolio value for healthcare stakeholders.