Brand Marketing Director: US Launch & Growth (Hybrid)

Boehringer Ingelheim; Ridgefield (CT); Hybrid; USD 230,000 - 346,000; Full time

Benefits offered by this job

Discretionary bonus

Relocation assistance

Job summary

Boehringer Ingelheim is seeking an experienced marketing leader to oversee the development and execution of the US brand strategy, including managed markets and launch readiness.

You will lead cross-functional teams, guide budget planning, and collaborate with digital partners to optimize brand performance in a highly matrixed US market. The role is hybrid with on-site needs in Ridgefield, CT.

Qualifications

• Bachelor's degree from an accredited institution required.
• MBA preferred.
• Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience
• Experience working directly with digital partners to develop and execute initiatives strongly preferred
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
• Previous supervisory experience preferred.
• Demonstrated people management and leadership.
• Demonstrated project management skills.
• Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.

Responsibilities

• Oversee and lead development and implementation of marketing, selling and managed markets strategy for US brand launch and indication.
• Lead cross-functional teams and manage brand objectives and budgets.
• Forecast and monitor brand sales and market performance.
• Collaborate with external agencies and co-marketing partners to align strategies.

Skills

People leadership

Project management

Budget management

Travel readiness

MS Office

Education

Bachelor's degree

MBA

Tools

MS Office

Outlook

Database applications

Job description

Boehringer Ingelheim is seeking an experienced marketing leader to oversee the development and execution of the US brand strategy, including managed markets and launch readiness.

You will lead cross-functional teams, guide budget planning, and collaborate with digital partners to optimize brand performance in a highly matrixed US market. The role is hybrid with on-site needs in Ridgefield, CT.