US Acute Care Marketing Lead

Becton Dickinson; Covington (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

Becton, Dickinson and Company seeks a Senior Marketing Manager to lead the US Acute Care Platform within the Urological and Critical Care division. You will guide strategic direction, drive revenue growth, and manage a small marketing team across product launches, services, and channels.

Reporting to Worldwide Marketing Director, Acute Urology, you will partner with Sales and cross-functional leaders to optimize portfolio value and customer experience.

Qualifications

• Bachelor’s degree required.
• 5+ years in marketing, product management, or commercial leadership in medical devices or healthcare.
• Experience launching products, running campaigns and driving revenue growth.
• Proven ability to influence cross-functional teams across Sales, Marketing, Operations, Finance, and Commercial.
• Strong analytical skills using market insights and business data.
• Experience with annual operating/strategic plans, forecasting, and performance management.
• Experience working with hospitals, health systems, IDNs, GPOs or similar customers.

Responsibilities

• Develop and implement bold commercial strategies to achieve revenue growth and profitability targets in the US Region.
• Launch new products, reinvigorate existing solutions, develop services, and drive price/portfolio optimization.
• Lead three direct reports and support their growth and objectives.
• Partner with sales and other functions to remove obstacles and capitalize on opportunities.
• Improve customer experience through demand and supply planning, support, and issue resolution.
• Develop differentiated value propositions addressing unmet customer needs with evidence.
• Support Global Marketing with market insights and feedback for innovation and new product development.
• Develop and deliver annual marketing and strategic plans, supervise execution and course-correct as needed.
• Manage external relationships with key opinion leaders and vendors; handle scope, timelines, and communications.

Skills

Cross-functional leadership

Strategic planning

Analytical skills

Marketing program management

Market insights & data-driven decision

Education

Bachelor’s degree

Job description

Becton, Dickinson and Company seeks a Senior Marketing Manager to lead the US Acute Care Platform within the Urological and Critical Care division. You will guide strategic direction, drive revenue growth, and manage a small marketing team across product launches, services, and channels.

Reporting to Worldwide Marketing Director, Acute Urology, you will partner with Sales and cross-functional leaders to optimize portfolio value and customer experience.