MedTech Marketing Lead — Non-Acute Markets & Demand Growth

BD; San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

BD is seeking a Marketing Manager, Non-Acute Markets, to drive awareness, demand generation, and pipeline growth for the MedBank portfolio across long-term care, EMS, ASC, and other sites of care in the United States. You will collaborate with Sales and Global Product Management to lead integrated campaigns, account-based marketing, and customer advocacy.

The role requires 5+ years healthcare marketing and 3+ years B2B marketing, with strong analytical and project management skills, and travel

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field.
• Minimum 5+ years of healthcare marketing experience preferred.
• Minimum 3+ years of B2B marketing experience with ownership of campaigns and growth initiatives.
• Proven experience developing and executing marketing programs that drive demand generation and pipeline growth.
• Experience leading cross-functional projects and coordinating multiple stakeholders.
• Strong analytical, communication, presentation, and project management skills.
• Ability to translate customer insights into actionable marketing strategies.
• Willingness to travel approximately 25% of the time for conferences, customer visits, and events.

Responsibilities

• Market Leadership & Strategy: Develop expertise in workflows, market trends, competitive dynamics, regulatory requirements, and buying processes.
• Demand Generation & Campaign Management: Create integrated campaigns, ABM initiatives, measure ROI, optimize based on metrics.
• Conference & Trade Show Strategy: Own strategy and execution for priority non-acute markets.
• Customer Advocacy & Market Shaping: Lead customer testimonial programs and KOL engagement.
• Digital Marketing & Brand Awareness: Collaborate on SEO, paid search, social, content, and email marketing.
• Cross-Functional Leadership: Lead projects with Sales, Product Management, Marketing Communications, Clinical, and Ops teams.
• Success Metrics: Track pipeline, revenue, ROI, reference program growth, and digital engagement.

Skills

Market strategy

Campaign management

Cross-functional leadership

Analytical thinking

Communication

Travel readiness

Education

Bachelor's degree in Marketing, Business, or related field

Job description

BD is seeking a Marketing Manager, Non-Acute Markets, to drive awareness, demand generation, and pipeline growth for the MedBank portfolio across long-term care, EMS, ASC, and other sites of care in the United States. You will collaborate with Sales and Global Product Management to lead integrated campaigns, account-based marketing, and customer advocacy.

The role requires 5+ years healthcare marketing and 3+ years B2B marketing, with strong analytical and project management skills, and travel