US Acquisition Lead - AI-Driven Growth & Performance

TrendMicro; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

TrendLife is seeking a senior leader to own end-to-end US customer acquisition. You will drive NABU P&L, manage major media budgets, and build AI-driven dashboards to guide decision making. Collaborate across marketing, product, SEO, and agencies to accelerate growth while embedding AI-native practices into daily workflows.

The role emphasizes hands-on analytics, cross-functional coordination, and a data-driven mindset to scale measurement and performance in a subscription business context.

Qualifications

• 6–8+ years in digital acquisition for a large US consumer subscription business.
• Hands-on with Google Ads, Meta Ads, YouTube and programmatic media buying.
• Strong AI fluency and ability to build dashboards and run analyses.

Responsibilities

• Own NABU acquisition P&L, budget, forecasting, and performance reporting.
• Manage the agency relationship across NA paid search, paid social, display and programmatic.
• Build and maintain your own AI‑driven performance dashboards pulling data from GA4 and ad platforms.
• Coordinate with marketing, product, SEO, and agencies to align campaigns and launches.

Skills

Digital acquisition

Performance marketing

Google Ads

Meta Ads

YouTube Ads

Programmatic

AI fluency

Analytics

Cross-functional coordination

Cybersecurity familiarity

Job description

TrendLife is seeking a senior leader to own end-to-end US customer acquisition. You will drive NABU P&L, manage major media budgets, and build AI-driven dashboards to guide decision making. Collaborate across marketing, product, SEO, and agencies to accelerate growth while embedding AI-native practices into daily workflows.

The role emphasizes hands-on analytics, cross-functional coordination, and a data-driven mindset to scale measurement and performance in a subscription business context.