Upmarket BDR: Enterprise Real Estate Growth

AppFolio, Inc; Dallas (TX); On-site; USD 97,000 - 114,000; Full time

Job summary

AppFolio, Inc. is seeking a Business Development Representative - Upmarket in Dallas to drive new opportunities with large property management organizations. You will map accounts, engage with executives, and run disciplined outbound campaigns across multiple channels.

The role emphasizes ROI‑based discovery, navigating complex buying committees, and close collaboration with Account Executives. Travel up to 20% and in-office presence 3 days per week are required.

Qualifications

• 2+ years in outbound B2B SaaS sales with mid-market or enterprise exposure.
• Proven track record of meeting or exceeding pipeline targets.
• Experience with multi-stakeholder buying and executive-level conversations.
• Strong outbound metrics and email engagement.
• Ability to travel up to 20% and work in-office 3 days/week in Dallas, TX.

Responsibilities

• Lead account targeting and territory planning across assigned accounts.
• Engage with Accounting, Operations, VP, and C-level contacts, articulating ROI and business value.
• Source a large portion of pipeline through outbound, multi-channel campaigns.
• Maintain data integrity by researching and validating account information.
• Coordinate with Account Executives to ensure smooth handoffs and pipeline conversion.
• Maintain a disciplined daily cadence of calls and emails to generate qualified opportunities.
• Travel in-territory as needed to support field campaigns and events.
• Mentor peers and share best practices to raise outbound performance.

Skills

Outbound B2B SaaS sales

Multi-stakeholder collaboration

C-suite communication

Travel readiness

Sales process discipline

Tools

Salesforce

Gong

LinkedIn Sales Navigator

ZoomInfo

Account-based data tools

Job description

AppFolio, Inc. is seeking a Business Development Representative - Upmarket in Dallas to drive new opportunities with large property management organizations. You will map accounts, engage with executives, and run disciplined outbound campaigns across multiple channels.

The role emphasizes ROI‑based discovery, navigating complex buying committees, and close collaboration with Account Executives. Travel up to 20% and in-office presence 3 days per week are required.