University Brand & Marketing Strategy Leader

Wiley University; Marshall (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Wiley University is seeking an Assistant Vice President for Brand Strategy, Marketing, and Communications to lead the university’s brand and integrated campaigns. You will own Wiley’s voice across web, digital, print, and campus communications, partnering with the President and Executive Cabinet to drive enrollment, retention, and visibility.

The ideal candidate is a strategic brand leader who manages people and production, uses data to guide messaging, and partners across divisions to deliver

Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, or related field.
• 5–7 years of progressive marketing and communications experience; leadership experience.
• Experience leading integrated campaigns with measurable outcomes.
• Brand management across multiple audiences and channels.
• Crisis communications or issues management experience.

Responsibilities

• Leads strategy, planning, and execution of all marketing and communications for one consistent brand.
• Develops annual integrated marketing plans aligned with university strategy.
• Directs paid, owned, and earned media including digital advertising and social.
• Manages budgets, agencies, and ROI reporting.
• Oversees staff, hiring, development, and coaching.
• Tracks KPIs: web, SEO, email, social, earned media, and conversions.

Skills

Brand strategy

Integrated marketing

Cross-channel campaigns

Digital analytics

Leadership

Crisis communications

Audience segmentation

AP style

Education

Bachelor's degree in marketing/communications

Master's degree preferred

Tools

Google Analytics

SEO

CRM systems

Meltwater

AdmissionPros

Job description

Wiley University is seeking an Assistant Vice President for Brand Strategy, Marketing, and Communications to lead the university’s brand and integrated campaigns. You will own Wiley’s voice across web, digital, print, and campus communications, partnering with the President and Executive Cabinet to drive enrollment, retention, and visibility.

The ideal candidate is a strategic brand leader who manages people and production, uses data to guide messaging, and partners across divisions to deliver