AVP, Brand Strategy & Marketing for Enrollment Growth

Wiley College; Marshall (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Wiley University seeks an Assistant Vice President for Brand Strategy, Marketing, and Communications to own the university's voice across web, digital, print, and campus channels. This leader partners with the President's Office, translates institutional priorities into integrated campaigns, and directs a team to grow enrollment, strengthen retention, raise visibility, and engage alumni and supporters.

The role requires a strategic brand leader, disciplined people manager, and data-driven

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• 5-7 years of progressive marketing and communications experience, including supervising staff.
• Demonstrated success leading integrated marketing campaigns with measurable outcomes.
• Experience managing a brand across multiple audiences and channels.
• Crisis communications or issues management experience.
• Data-informed marketing with analytics and CRM integration.

Responsibilities

• Lead strategy, planning, and execution of university marketing and communications across channels.
• Direct paid, owned, and earned media strategy including digital advertising and SEO.
• Manage budgets, agencies, vendors, and ROI reporting.
• Lead staff growth, onboarding, and professional development.
• Develop enrollment and retention marketing in coordination with Admissions and Retention.
• Track web analytics, email engagement, and social metrics.

Skills

Brand strategy

Marketing

Communications

Leadership

Analytics

Budget management

Education

Bachelor's degree in marketing, communications, journalism, public relations, or related field

Tools

Google Analytics

CRM

SEO

Job description

Wiley University seeks an Assistant Vice President for Brand Strategy, Marketing, and Communications to own the university's voice across web, digital, print, and campus channels. This leader partners with the President's Office, translates institutional priorities into integrated campaigns, and directs a team to grow enrollment, strengthen retention, raise visibility, and engage alumni and supporters.

The role requires a strategic brand leader, disciplined people manager, and data-driven