Executive Brand & Communications Director

UW Medicine; Bothell (WA); Hybrid; USD 156,000 - 170,000; Full time

Job summary

UW Bothell, located in Bothell, WA, seeks an Associate Vice Chancellor for Strategic Marketing & Communications to lead its integrated marketing and communications team. This senior role shapes brand, reputation and engagement, guiding storytelling, media relations and advancement communications to support enrollment and philanthropy goals.

The position emphasizes strategic leadership, collaboration with campus leaders, and a data-driven approach to messaging across multi-channel platforms.

Qualifications

• Bachelor’s degree and at least eight years of leadership in marketing, communications, branding, advancement, public relations, or related field.
• Experience leading multidisciplinary marketing and communications teams in complex organizations.

Responsibilities

• Provide strategic leadership for UW Bothell's integrated marketing and communications team across branding, media relations, digital communications and advancement.
• Lead development of integrated marketing strategies to advance awareness, enrollment and philanthropic support.
• Oversee executive communications, strategic messaging and issues management with campus leadership.
• Partner with Advancement to align communications with fundraising and donor engagement goals.
• Direct digital strategy and governance for web, social, email and emerging platforms; evaluate AI-enabled tools for impact.
• Foster campus partnerships across UW Bothell, UW system and external stakeholders to strengthen visibility.
• Promote data-driven decision-making with audience insights to optimize campaigns.

Skills

Leadership

Strategic marketing

Brand strategy

Reputation management

Audience engagement

Executive presence

Change management

Collaboration

Analytics

Education

Bachelor’s degree

Tools

Web analytics

AI-enabled tools

Analytics platforms

Job description

UW Bothell, located in Bothell, WA, seeks an Associate Vice Chancellor for Strategic Marketing & Communications to lead its integrated marketing and communications team. This senior role shapes brand, reputation and engagement, guiding storytelling, media relations and advancement communications to support enrollment and philanthropy goals.

The position emphasizes strategic leadership, collaboration with campus leaders, and a data-driven approach to messaging across multi-channel platforms.