Chief Brand, Marketing & Digital Strategy Executive

University of California - Los Angeles (UCLA); Los Angeles (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

UCLA Strategic Communications seeks an Executive Director of Brand, Marketing and Digital Strategy to lead institutional brand management, marketing, digital strategy, and audience engagement. You will develop and execute strategies defining UCLA's voice, positioning, and messaging across the institution.

You will oversee branding, digital strategy, creative services, experiential marketing, and enterprise content.

Qualifications

• Fifteen (15)+ years of leadership in marketing/communications and brand management.
• Experience overseeing multi-channel programs incl. digital, social media, web strategy, content, experiential marketing.
• Proven ability to lead creative development, campaign planning, stakeholder engagement, and cross-functional collaboration.
• Strong strategic thinking, problem solving, and ability to translate objectives into initiatives and measurable outcomes.
• Expertise in brand messaging, audience engagement, and organizational positioning.
• Excellent verbal and written communication; ability to influence senior leaders and stakeholders.

Responsibilities

• Develop and execute comprehensive brand, marketing, and content strategies.
• Lead institutional brand stewardship and digital strategy across UCLA.
• Oversee a team of ~45 professionals and align marketing, communications, digital, and engagement initiatives.
• Partner with campus stakeholders to ensure consistent, effective branding across the University.

Skills

Brand management

Marketing leadership

Digital strategy

Audience engagement

Content strategy

Campaign planning

Stakeholder engagement

Team leadership

Strategic thinking

Communication

Education

Bachelor's degree in related area

Job description

UCLA Strategic Communications seeks an Executive Director of Brand, Marketing and Digital Strategy to lead institutional brand management, marketing, digital strategy, and audience engagement. You will develop and execute strategies defining UCLA's voice, positioning, and messaging across the institution.

You will oversee branding, digital strategy, creative services, experiential marketing, and enterprise content.