VP of Communications & Brand Strategy

University of West Georgia; Carrollton (GA); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Tuition Assistance Program

Fringe benefits including Captrust

Discounts through Perks at Work

University recreation facility access

Job summary

University of West Georgia in Carrollton seeks a strategic and collaborative Vice President for Communications and Marketing to lead UWG’s integrated communications, marketing, and branding efforts. You will shape the university’s narrative, manage media relations, digital strategy, and strategic initiatives to support enrollment, philanthropy, and institutional growth.

The role requires a master’s degree and a minimum of ten years in communications-related fields, including at least seven years

Qualifications

• Master’s degree in relevant fields (communications, marketing, public relations, journalism, higher education administration, business, or related).
• Minimum of ten (10) years of progressively responsible professional experience in communications, marketing, public relations, brand management, or related field.
• Minimum of seven (7) years in higher education with understanding of academic mission, culture, governance, and environment.

Responsibilities

• Lead institutional reputation and strategic communications strategy aligned with President’s vision and UWG priorities.
• Direct marketing, brand, and growth initiatives to support enrollment, philanthropy, alumni engagement, athletics, and overall institutional goals.
• Guide digital strategy, content, and demand to advance UWG’s reputation; oversee crisis communications and rapid-response management.
• Manage division resources, personnel, agencies, and budgeting; ensure accountability and continuous improvement.

Job description

University of West Georgia in Carrollton seeks a strategic and collaborative Vice President for Communications and Marketing to lead UWG’s integrated communications, marketing, and branding efforts. You will shape the university’s narrative, manage media relations, digital strategy, and strategic initiatives to support enrollment, philanthropy, and institutional growth.

The role requires a master’s degree and a minimum of ten years in communications-related fields, including at least seven years