Associate Vice Chancellor: Strategic Marketing & Brand

University of Washington; Bothell (WA); Hybrid; USD 156,000 - 170,000; Full time

Job summary

University of Washington Bothell invites an accomplished leader to serve as Associate Vice Chancellor for Strategic Marketing & Communications. This full-time, permanent role provides strategic direction for brand, storytelling, and engagement, reporting to Advancement leadership and partnering with campus executives.

You will lead an integrated team across media relations, digital communications and content development, shaping UW Bothell’s narrative to support enrollment, philanthropy and

Qualifications

• Bachelor’s degree AND a minimum of eight years of leadership experience in marketing, communications, branding, advancement, public relations, or a related field.
• Proven success leading multidisciplinary marketing and communications teams within complex, highly collaborative organizations.
• Deep expertise in strategic marketing, brand positioning, reputation management and audience engagement.
• Strong executive presence and experience serving as a trusted advisor to senior leaders on communications strategy, messaging, reputation, and organizational change.

Responsibilities

• Lead the integrated marketing and communications team, ensuring alignment with institutional priorities.
• Direct and develop a high-performing team across marketing, communications, storytelling, digital engagement, creative services and advancement communications.
• Foster collaboration across UW Bothell and the UW system to drive alignment and impact.
• Provide strategic marketing counsel to leadership on branding, reputation, and organizational change.
• Oversee institutional marketing, brand strategy, and engagement to support enrollment and philanthropy.

Skills

Leadership

Marketing

Communications

Branding

Advancement

Public relations

Audience engagement

Analytics

Education

Bachelor's degree

Job description

University of Washington Bothell invites an accomplished leader to serve as Associate Vice Chancellor for Strategic Marketing & Communications. This full-time, permanent role provides strategic direction for brand, storytelling, and engagement, reporting to Advancement leadership and partnering with campus executives.

You will lead an integrated team across media relations, digital communications and content development, shaping UW Bothell’s narrative to support enrollment, philanthropy and