UGC Growth Lead

Socket.dev; New York (NY); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Relocation support

Generous equity

Job summary

Socket.dev, a NYC-based team reimagining fashion shopping with AI avatars, seeks a hands-on UGC Growth Lead to turn Doji’s organic UGC program into a dependable user acquisition channel. You’ll build, manage, and scale Doji’s UGC program while working closely with the founders on growth and content strategy.

Your first 90 days focus on streamlining recruiting, onboarding, and posting to establish UGC as a reliable user acquisition system.

Qualifications

• Have built or operated a UGC program before.
• Experience with canvas UGC creators or building a personal audience is a plus.
• Ability to translate content performance into improved briefs and tests.
• Experience managing creators while maintaining quality standards.
• Strong social media fluency across TikTok, Instagram, YouTube and Facebook.
• Comfort using data to decide what to repeat, revise, or stop.

Responsibilities

• Build a UGC recruitment pipeline to grow Doji’s UGC program.
• Manage and scale the full UGC creator roster—from sourcing to onboarding and payments.
• Own and streamline the workflow from briefs and production through feedback and posting.
• Translate successful formats into simple briefs for creators to execute.
• Set the creative bar and give actionable feedback on hooks and product integration.
• Run a disciplined weekly testing cadence across formats and creators.
• Measure performance by creator, format, and platform, from content to installs and activated users.
• Build the team, systems, and automation to scale without sacrificing quality.

Skills

UGC program experience

Creator roster management

Data-driven decision making

Fast execution

Job description

The Opportunity

We’re a small, NYC-based team reimagining fashion shopping with AI avatars. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, Shopify and many startups. Now we’re backed by the investors behind OpenAI, Cursor and SKIMS.

Our vision is playful, deeply personal, and centered on self-expression. To bring it to life we combine advanced AI research, meticulous attention to detail, and an intuitive grasp of contemporary culture.

Try something different. Join us.

The Role

We’re looking for a hands‑on UGC Growth Lead to turn Doji’s organic UGC program into a dependable user acquisition channel.

You’ll build, manage, and scale Doji’s entire UGC program, while working closely with the founders on growth and content strategy.

Your first 90 days will focus on streamlining the entire recruiting, onboarding, and posting process to establish UGC as a reliable user acquisition system. From there, the role may expand to drive scalable and efficient user acquisition across channels, using organic winners to inform paid growth and potentially broader acquisition channels.

We care more about work ethic, great judgment and strong results than conventional credentials.

As UGC Growth Lead you will…

• Build a UGC recruitment pipeline to grow Doji’s UGC program

• Manage and scale the full UGC creator roster, which includes sourcing, evaluating, onboarding, supporting, retaining, and replacing creators

• Own and streamline the complete workflow, from briefs and production through feedback, posting, tracking, and payments

• Turn promising formats and references into simple briefs creators can execute without extensive hand-holding

• Set the creative bar and give clear, actionable feedback on hooks, delivery, styling, pacing, and product integration

• Run a disciplined weekly testing cadence, validating formats across creators before scaling them

• Measure performance by creator, format, and platform, including the path from content to installs and activated users

• Build the team, systems, and automation required to scale the program without lowering quality

You're a great fit if you…

• Have built or operated a UGC program before, have extensive experience as a canvas UGC creator, or built a personal audience yourself

• Can clearly explain why a piece of content worked, or didn’t, and translate that insight into a better test or brief for creators to execute

• Can manage creators and supporting team members while maintaining a high bar for creative quality

• Are social media native (TikTok, Instagram, YouTube, & FB) and have exceptional taste

• Use data to decide what to repeat, revise, or stop

• Move quickly, take ownership, and work effectively without a finished playbook

Bonus if you…

• Have driven app installs or activated users through organic content

• Have turned organic winners into paid-social creative

• Have an existing creator network

Logistics

Location: Williamsburg, Brooklyn, New York

Employment type: Full-time

Compensation: $160k-$200k + generous equity

Benefits: Medical, Dental, Vision

Relocation Support: Yes