Creative Strategist, UGC

Valid; San Francisco, Northern (CA, KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

401k

Healthcare

FSA

Lunch for in-office days

Annual company offsite

Job summary

Valid is building an AI-native UGC solution from the ground up, recruiting creators and harnessing performance data to craft thumb-stopping content across TikTok, Meta, and Instagram. You will own the UGC creative vision, develop scripts and hooks, and collaborate with media buyers to design data-driven concepts at scale.

The role emphasizes creator management, AI-assisted editing, and a strong storytelling instinct to deliver authentic, relatable ads that perform.

Qualifications

• 3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment).
• Proven track record producing ads for TikTok, Meta, or Instagram.
• Strong storytelling and copywriting skills with the ability to hook audiences in seconds.
• Scripting, producing, and editing short-form UGC ads.

Responsibilities

• Own the UGC creative vision across clients and campaigns.
• Develop content briefs, scripts, and hook variations tailored to platform trends.
• Partner with media buyers to design UGC concepts grounded in performance data.
• Work with creators to produce relatable, authentic content at scale.
• Build a library of reusable UGC templates and assets.
• Collaborate with engineering to streamline UGC workflows into scalable systems.
• Integrate creative best practices with AI capabilities and performance insights.
• Run structured tests to evolve formats and improve results.

Skills

Content creation

Social ads

Storytelling

Copywriting

Video editing

Tools

Veo 3

Runway

Pika

TikTok Ads Manager

Instagram Ads

Job description

Performance marketing lives and dies by creative. And right now,UGC-style ads are the most powerful driver of performanceacross platforms like TikTok, Meta, and Instagram.

With AI tools and high-velocity workflows, we can generate and test dozens of creative concepts at speed. But the magic comes fromcreator-led storytelling that feels real, relatable, and native to the feed.That’s where you come in.

Your mission: build an AI-native UGC solution from the ground up - recruiting creators, engineering how they submit content in formats that AI can enhance, and using performance data to craft thumb-stopping creative strategies that drive results.

Our goal: pioneer the future of AI-powered UGC advertising, starting with you.

About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:

• Skilled at craftinghigh-performing short-form UGC content(hooks, testimonials, demos, story-driven ads)
• Ready to recruit and manage creators on platforms like Instagram and TikTok
• Familiar with growing audiences, making compelling short-form videos, and scaling accounts
• Fluent in-or eager to master-AI toolslike Veo 3, Runway, Pika
• Data-driven and comfortable in ad accounts, able to analyzewhya creative works (or doesn’t)
• Strong atstorytelling, with an instinct for what feels authentic and engaging

We believe creativity is amplified by AI, streamlined by data, and perfected by human intuition. This role is the bridge between human storytelling and AI’s scale.

The Role

• Own the UGC creative vision across clients and campaigns
• Develop content briefs, scripts, and hook variations tailored to platform trends
• Partner with media buyers to design UGC concepts grounded in performance data
• Work with creators to produce relatable, authentic content at scale
• Build a library of reusable UGC templates and assets

Creative Systems & Testing - 25%

• Collaborate with engineering to streamline UGC workflows into scalable systems
• Contribute to the product roadmap by integratingcreative best practiceswith AI capabilities and performance insights
• Run structured creative tests to continually evolve formats and improve results

Required Qualifications

• 3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment)
• Proven track record producing ads for TikTok, Meta, or Instagram
• Strong storytelling and copywriting skills with the ability to hook audiences in seconds
• Skilled in scripting, producing, and editing short-form UGC ads

Preferred Qualifications

• Experience with structured creative testing and iteration
• Familiarity with AI creative tools for editing and scripting
• Comfortable presenting creative strategies to clients
• Experience growing and mentoring creators or creative teams

What You’ll Be Getting

• Work on a high-ambition, global team
• Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days)
• Annual company offsite in a new location each year
• Remote-friendly (USA/Canada) with preference for SF-based candidates
• Competitive salary based on experience and location
• Benefits: 401k, healthcare, FSA, lunch (for in-person days)
• Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.