Head of Growth

Ejam Inc

Santa Ana (CA)

Hybrid

USD 180,000 - 200,000

Full time

5 days ago

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Job summary

eJam is seeking a Head of Growth to own the digital demand engine across DTC, TikTok Shop, Amazon, and paid social. You will drive profitable new customer acquisition, improve LTV, and scale a multichannel growth machine toward a revenue trajectory capable of supporting $100M+ while preserving contribution margin discipline.

This role combines performance marketing, creative strategy, data fluency, and cross-functional leadership.

Qualifications

8-15+ years in performance marketing, growth, or acquisition leadership roles.
Demonstrated success scaling a high-growth CPG or DTC brand from $20M+ to $75M+.
Deep experience across Meta, TikTok, and Google ecosystems.
Strong track record running creator-heavy acquisition strategies.

Responsibilities

Own growth forecast across DTC, TikTok Shop, and paid social channels.
Lead paid acquisition efforts across Meta, TikTok, Google and emerging channels.
Build a systematic testing framework for hooks, angles, landing pages, offers, and formats.
Partner with Finance and Marketplace leads to ensure profitability and alignment with inventory.
Own landing page CRO across all acquisition flows and improve CVR, AOV, and payback.
Lead cross-functional teams in marketing, creative, and retention to scale to $100M+ revenue.
Ensure FTC compliance for endorsements, disclosures, and claims.
Build and manage a high-performing Growth organization with KPIs and reporting rhythms.

Skills

CAC/MER modeling

Landing page optimization

Attribution modeling

Creator management

Data analytics + forecasting

Tools

Meta Ads

TikTok Ads

Google Ads

Analytics platforms

Job description

eJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.

We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.

This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.

Role Summary

The Head of Growth owns the digital demand engine across DTC, TikTok Shop, Amazon (in partnership with Marketplace), and Paid Social. This leader is responsible for driving profitable new customer acquisition, improving LTV, scaling creator-driven performance, optimizing CAC/MER, and building a high-output creative and media engine that is efficient, compliant, and predictable.

This role requires a hybrid mindset combining performance marketing, creative strategy, data fluency, and cross-functional leadership. The Head of Growth must be able to scale marketing from a scrappy fast-moving model to an institutional-grade, multi-channel growth engine capable of supporting a business scaling beyond $100M+ while maintaining contribution margin discipline.

The ideal candidate brings deep experience in DTC acquisition, paid social, TikTok Shop, Amazon attribution, creator partnerships, and full-funnel performance architecture.

Core Responsibilities

1. Growth Strategy, Forecasting & Performance Ownership

Own the growth forecast across DTC, TikTok Shop, and paid social channels (Meta, TikTok, Google).
Build and manage weekly/monthly performance forecasts aligned with CAC, MER, and contribution margin targets.
Manage channel scaling plans aligned to revenue, margin, and inventory constraints.
Partner with Finance Lead to deliver accurate forecasts and channel-level P&Ls.

2. Performance Marketing & Media Buying

Lead all paid acquisition efforts across Meta, TikTok, Google, and emerging channels.
Build a systematic testing framework across hooks, angles, landing pages, offers, and formats.
Manage budgets aligned to CAC, payback window, LTV, and contribution margin targets.
Collaborate with creators to amplify winning content via Spark Ads/whitelisting.

3. Creator Partnerships & Influencer Ecosystem

Own the creator pipeline across TikTok, Instagram, and Amazon Influencers.
Build a predictable flow of content for ads, organic, TikTok Shop, and Amazon PDP assets.
Implement scalable creator seeding, UGC programs, and paid creator partnerships.
Partner with Marketplace on TikTok Shop integration and creator-driven selling.
Lead the creative strategy roadmap—messaging, hooks, visual identity, storytelling.
Collaborate with internal/external creative teams to increase content velocity.
Build formats for high-performing repeatable video ads, UGC, and landing page content.

5. Landing Pages, CRO & Retention

Own landing page conversion strategy across all acquisition flows.
Run continuous CRO experiments to improve CVR, AOV, and payback metrics.
Partner with email/SMS to improve repeat purchase rates, retention, and LTV.
Ensure clean attribution between paid social, DTC, TikTok, Amazon, and retail halo effects.

6. Cross-Functional Leadership

Partner with Sales Lead to align digital and creator campaigns with retail windows to improve velocity.
Partner with Operations (Diego) to align demand with inventory and supply chain constraints.
Partner with Finance Lead to maintain channel-level profitability and contribution margin accuracy.
Coordinate with Marketplace Lead (Sam) on Amazon ads strategy, PDP content, and creator-driven Amazon traffic.

7. FTC Compliance & Risk Management

Ensure all advertising, creator content, and claims meet FTC, platform, and retailer guidelines.
Maintain compliance around testimonials, endorsements, claims, disclosures, privacy, and SMS/email rules.

8. Team Leadership & Organizational Development

Build and manage a high-performing Growth organization, including:
Media buyers
Creator partnerships
Creative strategists
Email/SMS
CRO
Establish KPI dashboards, accountability structures, and weekly reporting rhythms.
Provide growth KPIs for board packages and investor reporting.
Contribute to the buyer narrative around category penetration, customer file strength, and acquisition flywheel.

10. Performance Leadership

Deep expertise in paid social, acquisition funnels, and CAC/MER optimization.
Understands how to scale a $20-50M brand into $100M+ while maintaining profitable acquisition.
Strong creative instincts supported by data.
Able to lead creative experimentation, narrative development, and format testing.

12. Analytical & Technical Fluency

Highly proficient in performance dashboards, analytics platforms, attribution modeling, and A/B testing.
Understands the nuances of TikTok Shop, Meta ads, Amazon attribution, and multi-channel funnels.

13. Cross-Functional Influence

Effective collaborator with Finance, Sales, Ops, Marketplace, and Product Development.
Capable of pushing and informing executive decision-making.

14. Ownership & Accountability

Operates with urgency, clarity, and discipline.
Comfortable making fast decisions with imperfect information.

15. Compliance Awareness

Strong understanding of FTC rules around endorsements, reviews, disclosures, and claims.

Requirements

8-15+ years in performance marketing, growth, or acquisition leadership roles
Demonstrated success scaling a high-growth CPG or DTC brand from :$20M+ to :$75M+
Deep experience across Meta, TikTok, and Google ecosystems
Strong track record running creator-heavy acquisition strategies
Experience managing teams across media buying, creative, and retention
Prior exposure to omnichannel environments is a significant plus

Skills