UGC Creative Strategist: Growth & Creator Leadership

Lunar Solar Group; United States; Hybrid; USD 52,000 - 68,000; Full time

Benefits offered by this job

401K with company match

Paid medical, dental, vision, and life

Birthday day off

Generous PTO and holidays

Job summary

Lunar Solar Group is seeking a Jr. Creative Strategist to develop and execute performance-driven creative across UGC, paid social, and social-first content for consumer-focused brands in the United States.

The role emphasizes UGC strategy and creator facilitation while supporting static and motion creative development. The ideal candidate will be tuned into social culture, understand what content performs, and translate marketing objectives into clear creative direction.

Qualifications

• 2+ years of experience in creative strategy, UGC, social media, influencer marketing, content production, paid social, or a related field.
• Strong understanding of TikTok, Instagram, and social-first content.
• Strong creative instincts and an understanding of performance-driven advertising on meta.
• Ability to write clear creative briefs and provide thoughtful, actionable feedback.
• Comfortable working directly with creators and cross-functional creative teams.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Experience with tools such as Google Workspace, Slack, Notion, Foreplay and willingness to adapt to Lunar Solar tech stack.

Responsibilities

• UGC & Creator Strategy: Develop UGC concepts, hooks, messaging, and creative angles based on client objectives, target audiences, products, and performance goals.
• Create clear creator briefs and facilitate the UGC process from concept development through creator selection, briefing, feedback, revisions, and final delivery.
• Review creator content and provide strategic feedback to ensure assets are authentic, on-brand, and aligned with campaign goals.
• Monitor TikTok, Instagram, and emerging social trends to identify relevant content formats, storytelling approaches, and creative opportunities.
• Creative Strategy & Development: Support the development of creative concepts and testing strategies across UGC, static, motion, and other paid social formats.
• Translate audience insights, product benefits, brand positioning, and performance data into creative recommendations.
• Develop briefs for static and motion graphic assets, including messaging, visual direction, product focus, and CTA.
• Review creative executions and collaborate with designers, editors, and other creative partners to refine assets.
• Collaboration & Execution: Work closely with Account Management, Paid Media, UGC, and Creative Execution teams to ensure creative aligns with broader client strategies.
• Support client presentations, creative brainstorms, and strategy discussions as needed.
• Manage multiple creative projects and deadlines with strong attention to detail.
• Contribute to testing and learnings, best practices, and processes.

Skills

creative strategy

UGC

social media

influencer marketing

content production

paid social

communication

Tools

Google Workspace

Slack

Notion

Foreplay

Job description

Lunar Solar Group is seeking a Jr. Creative Strategist to develop and execute performance-driven creative across UGC, paid social, and social-first content for consumer-focused brands in the United States.

The role emphasizes UGC strategy and creator facilitation while supporting static and motion creative development. The ideal candidate will be tuned into social culture, understand what content performs, and translate marketing objectives into clear creative direction.