Performance-Driven Social Creative Strategist

BMG360; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

BMG360 is seeking a Sr. Creative Strategist to craft high-performing, social-first creative for direct-to-consumer and e-commerce brands. You will blend creative strategy, paid-social insights, and light production to shape concepts that convert across Meta, TikTok, YouTube, and Google Demand Gen.

You will research, ideate, script, and build briefs guiding editors, UGC creators, and designers, ensuring concepts ladder up to performance goals and learnings feed future campaigns.

Qualifications

• 3-5 years of paid social creative strategy experience.
• Strong understanding of Meta, TikTok, and YouTube ad creative best practices.
• Identify high-performing hooks, story structures, and value propositions.
• Evaluate creative performance using basic analytics.
• Think conceptually and creatively; must be a creative thinker.
• Excellent communication and presentation skills.
• Manage multiple projects independently and collaboratively.
• Bonus: experience with UGC workflows, agency experience, videography or motion graphics.

Responsibilities

• Develop short-form, direct-response creative concepts for paid social.
• Write clear briefs for editors, designers, and UGC creators.
• Brainstorm campaign ideas, messaging angles, and tests.
• Conduct competitive analysis, trend mapping, and audience research.
• Inform messaging frameworks and creative directions with consumer insights.
• Collaborate with designers, editors, and media buyers to align with performance goals.
• Participate in creative reviews and suggest optimization opportunities.
• Assist in sourcing UGC creators and manage simple shoots when needed.

Skills

Paid social strategy

Creative thinking

Analytical thinking

Communication

Project management

Collaboration

Video editing (basic)

Tools

Adobe Premiere

Photoshop

Motion editing

Job description

BMG360 is seeking a Sr. Creative Strategist to craft high-performing, social-first creative for direct-to-consumer and e-commerce brands. You will blend creative strategy, paid-social insights, and light production to shape concepts that convert across Meta, TikTok, YouTube, and Google Demand Gen.

You will research, ideate, script, and build briefs guiding editors, UGC creators, and designers, ensuring concepts ladder up to performance goals and learnings feed future campaigns.