Jr. Creative Strategist

OpenKrill; United States; Hybrid; USD 42,000 - 72,000; Part time

Benefits offered by this job

Full medical, dental, vision, and life

401K with company match

Generous PTO and holidays

Job summary

Lunar Solar Group is seeking a Jr. Creative Strategist to support performance-driven creative across UGC, paid social, and social-first content.

You will focus on UGC strategy and creator facilitation while supporting static and motion creative development. Ideal candidates understand social culture and can translate marketing objectives into compelling creative direction.

Qualifications

• 2+ years of experience in creative strategy, UGC, or paid social.
• Strong understanding of TikTok and Instagram and social-first content.
• Ability to write clear briefs and provide actionable feedback.

Responsibilities

• Develop UGC concepts, hooks, messaging, and creative angles based on client objectives and performance goals.
• Create briefs and facilitate the UGC process from concept to creator delivery.
• Review creator content and provide strategic feedback to ensure assets are on-brand and aligned with campaign goals.
• Monitor social trends to identify formats and opportunities for creative execution.
• Support development of concepts and testing strategies across formats and paid social channels.
• Translate audience insights and product benefits into creative recommendations.
• Collaborate with designers and editors to refine assets.

Skills

UGC strategy

Social media

Influencer marketing

Content production

Paid social

TikTok

Instagram

Creative briefs

Communication

Project management

Google Workspace

Slack

Notion

Foreplay

Tools

Google Workspace

Slack

Notion

Foreplay

Job description

ABOUT LUNAR SOLAR GROUP:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

OUR CULTURE

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

ROLE OVERVIEW

We are looking for a Jr. Creative Strategist to support the development and execution of performance-driven creative across UGC, paid social, and social-first content.

This role will have a strong emphasis on UGC strategy and creator facilitation, while also supporting static and motion creative development. The ideal candidate is highly tuned into social culture, understands what makes content perform, and can turn marketing objectives into clear, compelling creative direction.

KEY RESPONSIBILITIES

UGC & Creator Strategy

• Develop UGC concepts, hooks, messaging, and creative angles based on client objectives, target audiences, products, and performance goals.
• Create clear creator briefs and facilitate the UGC process from concept development through creator selection, briefing, feedback, revisions, and final delivery.
• Review creator content and provide strategic, actionable feedback to ensure assets are authentic, on-brand, and aligned with campaign goals.
• Monitor TikTok, Instagram, and emerging social trends to identify relevant content formats, storytelling approaches, and creative opportunities.

CREATIVE STRATEGY & DEVELOPMENT

• Support the development of creative concepts and testing strategies across UGC, static, motion, and other paid social formats.
• Translate audience insights, product benefits, brand positioning, and performance data into creative recommendations.
• Develop briefs for static and motion graphic assets, including messaging, visual direction, product focus, and CTA.
• Review creative executions and collaborate with designers, editors, and other creative partners to refine assets.

COLLABORATION & EXECUTION

• Work closely with Account Management, Paid Media, UGC, and Creative Execution teams to ensure creative aligns with broader client strategies.
• Support client presentations, creative brainstorms, and strategy discussions as needed.
• Manage multiple creative projects, briefs, feedback cycles, and deadlines while maintaining strong attention to detail.
• Contribute to creative testing and learnings, best practices, and processes that improve the quality and performance of our work.

WHAT WE'RE LOOKING FOR

• 2+ years of experience in creative strategy, UGC, social media, influencer marketing, content production, paid social, or a related field.Strong understanding of TikTok, Instagram, and social-first content.
• Strong creative instincts and an understanding of performance-driven advertising specially on meta.
• Ability to write clear creative briefs and provide thoughtful, actionable feedback.
• Comfortable working directly with creators and cross-functional creative teams.
• Strong organizational and project management skills
• Excellent written and verbal communication skills.
• Experience with tools such as Google Workspace, Slack, Notion, Foreplay and willingness to adapt to Lunar Solar tech stack

WHAT SUCCESS LOOKS LIKE

• Within the first 90 days, the Associate, Creative Strategy should be able to:
• Independently develop strong UGC concepts and creator briefs.
• Confidently facilitate creators through the UGC production process.
• Provide strategic feedback that improves the quality and effectiveness of creative.
• Support strong static and motion creative briefs from concept through execution.
• Identify social trends and translate them into relevant creative opportunities.
• Contribute meaningful insights and ideas to creative strategy and testing.

TOP REASONS YOU’LL LOVE IT HERE:

• Accelerated career growth and leadership opportunities.
• Direct mentorship and collaboration with senior leaders across departments.
• A talented, supportive, and passionate team that loves what we do.
• Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
• 401K with company match.
• Generous PTO and holidays, plus a day off during your birthday week!