UA Growth Lead — Mobile Games & Data-Driven Optimization

Naphora Games Group; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Naphora Games Group is seeking a skilled User Acquisition professional to own and scale growth across mobile games. You will manage paid and organic campaigns, optimize budgets, and drive profitable growth through testing, ASO, and analytics.

The role collaborates with Product to improve retention, monetization, and LTV, working in a fast-paced, ownership‑driven environment. We value rapid experimentation, data-driven decisions, and the ability to move quickly across ad networks and creative

Qualifications

• 4+ years in User Acquisition, Growth or Performance Marketing in mobile gaming.
• Experience managing six- or seven-figure monthly UA budgets.
• Hands-on with Meta, Google, TikTok, AppLovin, Unity Ads and major networks.
• Strong knowledge of mobile attribution platforms (AppsFlyer/Adjust/Singular).
• ASO and store conversion optimization expertise.
• Proficient in Excel/Sheets and BI tools; strong analytics.

Responsibilities

• Own and scale UA across mobile games and paid/organic channels.
• Manage budgets, bidding and optimization for profitability and quality.
• Lead creative testing and ASO initiatives to improve CPI, IPM, CVR, ROAS.
• Analyze campaigns and build dashboards for stakeholders.
• Collaborate with Product to improve retention, monetization, and LTV.
• Monitor trends and new opportunities in the mobile gaming space.

Skills

User Acquisition

Growth Marketing

Performance Marketing

Analytics

A/B Testing

Stakeholder Management

Creative Testing

ASO

Tools

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

AppsFlyer

Adjust

Singular

Excel/Sheets

BI Tools

Job description

Naphora Games Group is seeking a skilled User Acquisition professional to own and scale growth across mobile games. You will manage paid and organic campaigns, optimize budgets, and drive profitable growth through testing, ASO, and analytics.

The role collaborates with Product to improve retention, monetization, and LTV, working in a fast-paced, ownership‑driven environment. We value rapid experimentation, data-driven decisions, and the ability to move quickly across ad networks and creative