Growth Marketing Manager — Data-Driven UA & ASO Leader

Jam City Inc; Culver City (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Unlimited vacation

Medical/Dental/Vision

Life Insurance

401k

Lunches

Yoga & wellness

Happy hours

Company events

Dog friendly

Job summary

Jam City Inc in Los Angeles is seeking an experienced Growth Marketing Manager to drive mobile growth with data-driven UA, creative testing, and ASO strategies. You will own budgets, partner with cross-functional teams, and optimize paid and organic funnels across social channels and app stores.

The ideal candidate has 3–5 years in mobile marketing, hands-on campaign management on Meta, Google, and AppLovin, plus strong Excel/SQL skills and a passion for games.

Qualifications

• 3–5 years in mobile user acquisition, performance marketing, or growth marketing.
• Proven track record in creative strategy and ASO for mobile apps or games.
• Strong data-driven decision making and analytical mindset.

Responsibilities

• Budget & Campaign Management across social channels, ad networks, and DSPs.
• Create and own UA creative strategy and testing roadmaps.
• Define and execute ASO strategies with keyword optimization and store asset testing.
• Optimize channel, creative, and store performance focusing on ROAS, LTV, ARPU.

Skills

Data-driven decision making

Excel/Google Sheets

SQL

Databricks/Tableau

ASO

Meta Ads/Google Ads/AppLovin

A/B testing

Education

BA/BS in Marketing/Finance/Economics

Tools

AppTweak

Excel

Databricks

Tableau

Job description

Jam City Inc in Los Angeles is seeking an experienced Growth Marketing Manager to drive mobile growth with data-driven UA, creative testing, and ASO strategies. You will own budgets, partner with cross-functional teams, and optimize paid and organic funnels across social channels and app stores.

The ideal candidate has 3–5 years in mobile marketing, hands-on campaign management on Meta, Google, and AppLovin, plus strong Excel/SQL skills and a passion for games.