Growth Marketing Manager: Data-Driven UA & ASO Mastery

Jam City; Culver City (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Unlimited vacation

Medical, Dental, Vision

Life insurance

401k

Commuter benefits

Catered lunches

Yoga & wellness

Happy hours

Dog friendly

Company events

Job summary

Jam City is seeking an experienced Growth Marketing Manager to drive UA and ASO for our top-grossing mobile games from our Los Angeles office. The role requires data-driven decision making, cross-functional collaboration, and hands-on management of large marketing budgets across social channels and ad networks.

You will own creative strategy, optimize store assets, and partner with studios and lifecycle teams to grow organic and paid performance.

Qualifications

• 3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
• Proven track record of owning or influencing creative strategy and ASO for mobile apps or games.
• Deep analytical mindset with data-driven decision making; translate test results into growth strategies.
• Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google Ads, AppLovin) and using ASO tools like AppTweak.
• Advanced data skills: Excel/Sheets; knowledge of SQL, Databricks, Tableau is a major plus.
• Experience in the social/mobile game industry is preferred.
• On-site 5 days a week.
• BA/BS Degree in Marketing, Finance, Economics, or a quantitative field.

Responsibilities

• Budget & Campaign Management: Manage large marketing budgets across social channels and networks.
• Creative Strategy Ownership: Lead end-to-end UA creative strategy and test formats for performance.
• ASO Strategy Ownership: Define ASO and optimize store assets to align with paid UA.
• Performance Optimization: Improve ROAS, LTV, ARPU, and organic multiplier.
• Partner & Channel Expansion: Evaluate new acquisition channels and optimization tools.
• Cross-Functional Collaboration: Work with studios, creative services, and lifecycle marketing.

Skills

Mobile UA

ASO

Analytics

Budget management

Cross-functional

Paid social ads

Education

BA/BS in Marketing, Finance, Economics, or quantitative field

Tools

AppTweak

SQL

Databricks

Tableau

Job description

Jam City is seeking an experienced Growth Marketing Manager to drive UA and ASO for our top-grossing mobile games from our Los Angeles office. The role requires data-driven decision making, cross-functional collaboration, and hands-on management of large marketing budgets across social channels and ad networks.

You will own creative strategy, optimize store assets, and partner with studios and lifecycle teams to grow organic and paid performance.