UA Manager

Naphora Games Group; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Naphora Games Group is seeking a skilled User Acquisition professional to own and scale growth across mobile games. You will manage paid and organic campaigns, optimize budgets, and drive profitable growth through testing, ASO, and analytics.

The role collaborates with Product to improve retention, monetization, and LTV, working in a fast-paced, ownership‑driven environment. We value rapid experimentation, data-driven decisions, and the ability to move quickly across ad networks and creative

Qualifications

• 4+ years in User Acquisition, Growth or Performance Marketing in mobile gaming.
• Experience managing six- or seven-figure monthly UA budgets.
• Hands-on with Meta, Google, TikTok, AppLovin, Unity Ads and major networks.
• Strong knowledge of mobile attribution platforms (AppsFlyer/Adjust/Singular).
• ASO and store conversion optimization expertise.
• Proficient in Excel/Sheets and BI tools; strong analytics.

Responsibilities

• Own and scale UA across mobile games and paid/organic channels.
• Manage budgets, bidding and optimization for profitability and quality.
• Lead creative testing and ASO initiatives to improve CPI, IPM, CVR, ROAS.
• Analyze campaigns and build dashboards for stakeholders.
• Collaborate with Product to improve retention, monetization, and LTV.
• Monitor trends and new opportunities in the mobile gaming space.

Skills

User Acquisition

Growth Marketing

Performance Marketing

Analytics

A/B Testing

Stakeholder Management

Creative Testing

ASO

Tools

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

AppsFlyer

Adjust

Singular

Excel/Sheets

BI Tools

Job description

At Naphora Games Group, we’re building more than games, we’re building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.

We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.

Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high‑performance, ownership‑driven environment and want to make a real impact, you’ll fit right in with us.

Role Summary

Own and scale Naphora’s user acquisition across our mobile games.

Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.

You’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization, and LTV.

Responsibilities

User Acquisition & Growth

• Develop and execute paid and organic acquisition strategies across multiple mobile games
• Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks
• Own campaign budgets, bidding strategies, and performance optimization
• Scale acquisition while maintaining profitability and player quality
• Support global game launches and LiveOps marketing initiatives

Creative Testing & ASO

• Define and execute creative testing roadmaps
• Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS
• Lead App Store Optimization (ASO) initiatives to improve visibility and store conversion
• Plan and execute creator and influencer acquisition campaigns

Analytics & Optimization

• Analyze campaign performance and turn data into actionable recommendations
• Track key acquisition, retention, monetization, and LTV metrics
• Build dashboards and performance reports for stakeholders
• Work closely with Product to improve retention, monetization, and LTV
• Continuously monitor competitors, industry trends, and new acquisition opportunities

Success Looks Like

• Consistently delivering profitable user growth
• Scaling both paid and organic acquisition
• Improving acquisition efficiency while increasing player quality
• Running experiments quickly and using the results to make decisions
• Making decisions based on data rather than assumptions

Qualifications

• 4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming
• Proven experience managing six- or seven-figure monthly UA budgets
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networks
• Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular
• Experience with ASO and store conversion optimization
• Strong analytical skills with proficiency in Excel/Google Sheets and BI tools
• Strong understanding of mobile gaming KPIs including CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU, retention, and payback
• Experience designing and executing A/B tests
• Strong communication and stakeholder management skills