TV & Digital Media Sales Executive

WCCB Charlotte; Fair Play (SC); On-site; USD 40,000 - 80,000; Full time

Job summary

WCCB Charlotte is seeking Multimedia Account Executives to develop advertising strategies for local small businesses. The role blends traditional TV sales with digital marketing solutions, creating integrated campaigns that align client goals with station content.

The ideal candidate will have strong sales experience in media, outstanding communication and presentation skills, and a proactive, entrepreneurial mindset to grow advertiser partnerships in the Charlotte region.

Qualifications

• Proven sales experience in broadcast or digital media is a bonus.
• Excellent communication, presentation, and organizational skills.
• Strong ability to build relationships with clients and communities.

Responsibilities

• Identify local businesses in need of marketing services and build relationships to gain trust.
• Build customized campaigns with on-air mentions, studio interviews, and social media amplification.
• Manage client relationships and ensure seamless execution of integrated packages.
• Analyze campaign performance and deliver ROI-focused reporting to clients.

Skills

Sales experience

Communication skills

Relationship building

Presentation skills

Tools

MS Word

Excel

PowerPoint

Wide Orbit

Job description

WCCB Charlotte is seeking Multimedia Account Executives to develop advertising strategies for local small businesses. The role blends traditional TV sales with digital marketing solutions, creating integrated campaigns that align client goals with station content.

The ideal candidate will have strong sales experience in media, outstanding communication and presentation skills, and a proactive, entrepreneurial mindset to grow advertiser partnerships in the Charlotte region.