Transitional Care Liaison

Touchstone Communities; Penitas (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Life insurance

401(k)

Tuition assistance

Paid time off

EAP

Wage access

Career growth

Job summary

Touchstone Communities in Texas is seeking a Transitional Care Liaison (Sales and Marketing) who combines relationship-building with business development and a clinical understanding of post-acute care. This role targets census growth by engaging hospital discharge planners, physicians groups, and payers.

Ideal candidates include LVNs, RRTs, or clinicians with healthcare sales or marketing experience. The role requires strong communication, CRM familiarity, travel across the greater Laredo

Qualifications

• Minimum of 2 years of healthcare sales, marketing, business development, or clinical healthcare experience.
• Strong understanding of post-acute care, skilled nursing, or healthcare transitions of care.
• Demonstrated ability to build relationships and influence referral decisions through consultative selling.
• Excellent communication, presentation, and networking skills.
• Experience using Microsoft Office products; CRM experience is preferred.
• Ability to work independently while collaborating effectively across multiple teams.
• Valid driver's license and ability to travel throughout the greater Laredo region.

Responsibilities

• Develop and execute a regional sales and business development strategy for assigned communities.
• Build and maintain strong relationships with hospital discharge planners, case managers, physician groups, accountable care organizations, and healthcare referral partners.
• Educate referral sources on Touchstone’s clinical capabilities, specialty programs, quality outcomes, and patient-centered approach.
• Act as a trusted liaison between referral partners and Touchstone Communities to ensure seamless care transitions.
• Collaborate closely with community leadership teams, regional clinical teams, and interdisciplinary care teams.
• Identify opportunities to expand market presence and increase referrals through networking, account management, and community engagement.
• Maintain accurate referral tracking, CRM documentation, reporting, and pipeline management.
• Analyze referral trends and market data to identify growth opportunities.
• Ensure compliance with HIPAA, Residents' Rights, infection control practices, and all company policies and procedures.
• Represent Touchstone Communities professionally while embodying our values and commitment to The Touchstone Experience.

Skills

Relationship-building

Business development

Healthcare sales

Marketing

Education

LVN

RRT

RN

Tools

CRM experience

Microsoft Office

Job description

Transitional Care Liaison (Sales and Marketing)

Make Lives Better. Be a Part of Something Meaningful

At Touchstone Communities, our purpose is simple: Make Lives Better. Every day, our team members positively impact the lives of patients, residents, families, and one another. Through The Touchstone Experience, we are committed to delivering a Best-in-Class Healthcare Experience built on compassion, excellence, accountability, and meaningful relationships.

We are seeking a Transitional Care Liaison who combines a passion for relationship-building and business development with a strong clinical understanding of post-acute care. This role is ideal for a healthcare professional who thrives in a fast-paced environment, enjoys connecting with referral partners, and can confidently communicate the value and clinical outcomes of skilled nursing care.

Preferred candidates include LVNs, RRTs, or professionals with a clinical healthcare background and proven healthcare sales or marketing experience.

Position Summary

The Transitional Care Liaison serves as a key connection between hospitals, physicians, case managers, payers, and Touchstone Communities. This individual will drive census growth through strategic relationship development, value-based selling, and a deep understanding of clinical outcomes and post-acute healthcare services.

Success in this position requires the ability to translate clinical knowledge into meaningful conversations that help healthcare partners, patients, and families make informed decisions regarding post-acute care.

Key Responsibilities

• Develop and execute a regional sales and business development strategy for assigned communities.
• Build and maintain strong relationships with hospital discharge planners, case managers, physician groups, accountable care organizations, and healthcare referral partners.
• Educate referral sources on Touchstone’s clinical capabilities, specialty programs, quality outcomes, and patient-centered approach.
• Act as a trusted liaison between referral partners and Touchstone Communities to ensure seamless care transitions.
• Collaborate closely with community leadership teams, regional clinical teams, and interdisciplinary care teams.
• Identify opportunities to expand market presence and increase referrals through networking, account management, and community engagement.
• Maintain accurate referral tracking, CRM documentation, reporting, and pipeline management.
• Analyze referral trends and market data to identify growth opportunities.
• Ensure compliance with HIPAA, Residents' Rights, infection control practices, and all company policies and procedures.
• Represent Touchstone Communities professionally while embodying our values and commitment to The Touchstone Experience.

Qualifications

Preferred

• Current LVN, RRT, RN, or other clinical healthcare credential.
• Experience in skilled nursing, post-acute care, hospital care coordination, respiratory therapy, rehabilitation services, or healthcare operations.

Required

• Minimum of 2 years of healthcare sales, marketing, business development, or clinical healthcare experience.
• Strong understanding of post-acute care, skilled nursing, long-term care, rehabilitation, or healthcare transitions of care.
• Demonstrated ability to build relationships and influence referral decisions through consultative selling.
• Excellent communication, presentation, and networking skills.
• Experience using Microsoft Office products; CRM experience is preferred.
• Ability to work independently while collaborating effectively across multiple teams.
• Valid driver's license and ability to travel throughout the greater Laredo region.

Why Join Touchstone?

At Touchstone Communities, we believe our people make the difference. We invest in our team members because we know that when we care for our employees, they can better care for others.

We Offer:

• Competitive base salary plus incentive opportunities
• Employer-paid life insurance plus other supplemental insurance availably
• 401(k) with company match
• Tuition assistance and career growth opportunities
• Paid Time Off accrued from day one
• Employee Assistance Program
• Annual performance evaluations and development planning
• Team Chaplain Program
• OnShift Wallet access to earned wages before payday
• A culture where your voice matters and your contributions are recognized