Principal Product Manager, Buying & Optimization

Tatari; New York (NY); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Health insurance coverage

401K, FSA, and commuter benefits

$150 monthly spending account

$1,000 annual continued education benefit

$500 Newbie Productivity Perk

Unlimited PTO and sick days

Monthly Company Wellness Day Off

Snacks, drinks, and catered lunches

Team building events

Hybrid RTO of 2 days per week in office

Job summary

Tatari is seeking a Senior Product Manager, Buying & Optimization in New York to revolutionize TV advertising through an AI-driven self-serve platform. The role requires 4+ years in AdTech, with a focus on CTV and programmatic advertising.

You will own the product vision, collaborate cross-functionally, and utilize data and customer feedback to drive impactful decisions. The position offers a competitive compensation package, including an annual salary between $170,000 and $200,000, equity options, and comprehensive health benefits.

Qualifications

• 4+ years of product management experience in AdTech, notably CTV.
• Proven track record of shipping impactful products.
• Experience in collaborating with design teams.

Responsibilities

• Own the product vision and strategy for TV media buying.
• Define compelling roadmap through automation and AI capabilities.
• Collaborate cross-functionally to ensure successful product launches.

Skills

Product management experience in AdTech

Expertise in streaming and programmatic CTV advertising

Strong communication and influencing skills

Customer-centric with strong user story writing

Experience in Design collaboration

Passion for automation and AI-driven innovation

Job description

Senior Product Manager, Buying & Optimization

New York, New York, United States

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

As the Senior Product Manager for Buying and Optimization, you will play a pivotal role in redefining CTV advertising in an AI‑first world. You will own the development of an AI‑powered, self‑serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth.

Responsibilities

• Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”)
• Define a compelling roadmap that differentiates the platform through automation and AI‑driven capabilities
• Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
• Drive feature prioritization and trade‑offs based on customer impact, business value, and scalability of automated TV buying workflows
• Collaborate cross‑functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
• Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape
• Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact

Qualifications

• 4+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
• Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
• Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
• Highly customer‑centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
• Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
• Passion for automation and AI‑driven innovation, balanced with a pragmatic, execution‑oriented mindset
• Comfortable operating in ambiguity and fast‑moving environments, with a bias toward action and measurable outcomes
• Nice to haves: experience working with AI/ML‑powered products or data‑driven optimization systems; familiarity with TV measurement, attribution, or identity challenges

Compensation & Benefits

• Total compensation ($170,000-200,000/Annually)
• Equity compensation
• Health insurance coverage for you and your dependents
• 401K, FSA, and commuter benefits
• $150 monthly spending account
• $1,000 annual continued education benefit
• $500 Newbie Productivity Perk
• Unlimited PTO and sick days
• Monthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office
• Team building events
• Hybrid RTO of 2 days per week in office

Equal Opportunity & Diversity

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

As set forth in Tatari’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.