Trades Brand Marketing Manager — Local Growth & Campaigns

Authority Brands; Atlanta (GA); Sur place; USD 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Full benefits package

PTO and paid holidays

401(k) and more

Résumé du poste

Authority Brands Inc. is seeking a Marketing Manager for its Trades Brands, overseeing Mister Sparky, Benjamin Franklin Plumbing, One Hour Heating & Air, and Dry Medic in Atlanta.

You will translate brand positioning into coordinated, local campaigns that drive awareness, demand, and revenue for corporate locations. You will partner with General Managers, the Digital Center of Excellence, and agencies to tailor campaigns, allocate budgets, and optimize media mix for immediate ROI while refining

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 7 years of marketing experience across multiple channels.
• Experience planning and executing campaigns across multiple channels.
• Ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines for a portfolio of brands.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and optimization of ad spend.
• Strong understanding of campaign performance measures and ability to use results to improve content and channel mix.
• Experience in franchising, home services, or multi-location service business preferred.

Responsabilités

• Develop local marketing strategies addressing market dynamics, competitors, demographics, and seasonal booking cycles.
• Adapt national messaging and creative to resonate locally while identifying reusable assets across locations.
• Monitor market trends, consumer behavior, and media consumption to capitalize on revenue opportunities.
• Design and execute tailored, multi-channel lead-generation campaigns aligned with location capacity and sales goals.
• Collaborate with General Managers, internal marketing teams, digital agencies, and local vendors to translate challenges into action.
• Manage local advertising budgets and channel allocations to maximize high-quality leads and ROI.
• Partner with General Managers and field operations to align marketing with operational capacity, technician availability, and service offerings.
• Monitor location-specific performance metrics (CPL, lead quality, conversion, ROAS) and adjust plans.
• Report actionable insights and budget forecasts to Retail leadership.

Connaissances

Marketing experience

Campaign planning

Campaign execution

Editorial calendar management

Brand messaging

Customer acquisition

Cross-selling

Retention

Advertising spend optimization

Campaign performance metrics

Franchising experience

Formation

Bachelor’s degree or equivalent in marketing, communications, business

Outils

Editorial calendar tools

Description du poste

Authority Brands Inc. is seeking a Marketing Manager for its Trades Brands, overseeing Mister Sparky, Benjamin Franklin Plumbing, One Hour Heating & Air, and Dry Medic in Atlanta.

You will translate brand positioning into coordinated, local campaigns that drive awareness, demand, and revenue for corporate locations. You will partner with General Managers, the Digital Center of Excellence, and agencies to tailor campaigns, allocate budgets, and optimize media mix for immediate ROI while refining