Sr. Director, Field Marketing

Authority Brands; Atlanta (GA); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

PTO

Paid Holidays

401(k)

Job summary

Authority Brands Inc. is seeking a Senior Director, Field Marketing to lead the enterprise field marketing strategy, connecting national brand priorities to local franchise execution.

You will oversee a team of Field Marketing Managers, partner with operations leaders, and drive measurable growth through data-driven planning and local playbooks. As a senior advisor to franchise owners and executives, you will optimize marketing investments to generate qualified demand, booked jobs, and stronger

Qualifications

• 10+ years of progressive marketing leadership experience in franchising or distributed local-market models.
• Ability to translate enterprise brand strategy into practical local playbooks and campaigns.
• Proven track record leading and scaling field/local marketing teams and setting performance standards.
• Strong knowledge of local demand channels (paid search, local SEO, paid social, lead generation).

Responsibilities

• Lead the enterprise field marketing strategy from national priorities to local execution across the franchise system.
• Manage and mentor Field Marketing Managers and ensure effective franchisee coaching.
• Align marketing initiatives with franchisee business goals and field operations.
• Oversee agency relationships and local digital ecosystem management (LSAs, GBP, PPC, social, SEO).
• Drive demand growth, ROAS, and revenue through disciplined planning and analytics.

Skills

Marketing leadership

Franchisee-facing teams

Local demand gen channels

Strategic playbooks

Tools

Google Local Services Ads

Google Business Profiles

PPC

Job description

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. The Senior Director, Field Marketing is responsible for leading the enterprise field marketing strategy that connects national brand priorities to effective local market execution across the franchise system. This role oversees the Field Marketing Manager team, strengthens franchisee marketing performance, manages key agency and channel partnerships, and drives measurable growth through disciplined planning, analytics, local playbooks, and close alignment with operations. Serving as a senior advisor to franchise owners, operations leaders, and executive stakeholders, the Senior Director ensures marketing investments translate into qualified demand, booked jobs, stronger market share, and sustainable revenue growth. Key Responsibilities Executive Strategy & Franchise Growth Engine

• Trade & Seasonality Strategy: Build scalable, full-funnel field marketing playbooks tailored to home services dynamics—balancing shoulder-season demand generation with peak-season dispatch capacity.
• National-to-Local Playbooks: Translate national brand campaigns into actionable local execution packages (e.g., HVAC shoulder-season tune-up promos, spring plumbing campaigns, emergency storm response protocols).
• Executive Visibility: Report systemwide field marketing health, marketing fund adoption rates, lead volume trends, cost-per-booked-job, and Return on Marketing Investment (ROAS) to the C-suite and Franchise Advisory Council (FAC).
• Franchise Operations & FBC Alignment: Partner closely with Operations leadership to ensure marketing initiatives align with franchisee business goals and is communicated effectively via Franchise Business Consultants (FBCs) and Field Marketing Managers (FMMs).

Team Leadership & Field Marketing Coaching

• Manage & Scale the FMM Team: Lead, mentor, and establish operational rhythms for Field Marketing Managers consulting local franchise territories.
• Franchisee Consulting Standards: Standardize how FMMs guide owners on annual/quarterly budget planning, multi-channel mix, and local market share capture.
• High-Stakes Turnarounds & Multi-Unit Owners: Serve as the senior consulting partner for multi-unit operators, major market expansions, or underperforming territories needing aggressive lead-volume turnarounds.
• Home Services Channel & Agency Management
• Local Digital Ecosystem Management: Direct corporate relationships and SLAs with marketing agencies managing Google Local Services Ads (LSA), Google Business Profiles (GBP), PPC, paid social, local SEO, and lead aggregators (e.g., Angi, Thumbtack).
• Neighborhood & Boots-on-the-Ground Programs: Oversee systemwide frameworks for hyper-local field programs—including yard signs, vehicle wrap standards, technician leave-behinds, and review generation strategies.
• Vendor Accountability: Hold digital partners accountable to strict lead-quality metrics, budget pacing, transparent call-tracking attribution, and cost-per-booked-job benchmarks.

Qualifications

• 10+ years of progressive marketing leadership experience, preferably in franchising, multi-location services, home services, field marketing, or other distributed local-market operating models.
• Demonstrated ability to translate enterprise brand strategy into practical local marketing playbooks, seasonal campaigns, and execution standards that franchise owners and field teams can adopt consistently.
• Proven experience leading, coaching, and scaling high-performing field marketing, local marketing, or franchisee-facing teams, including setting operating rhythms, consulting standards, and performance expectations.
• Strong understanding of local demand generation channels, including paid search, Google Local Services Ads, Google Business Profiles, local SEO, paid social, review generation, lead aggregators, direct mail, neighborhood marketing, and referral programs.

Primary brand(s), portfolio, or enterprise scope: Enterprise Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (25-50% travel) We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more. Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time. Authority Brands Inc. is an Equal Opportunity Employer