Manager, Brand and Content Strategy

Authority Brands; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Authority Brands Inc. is seeking a Marketing Manager, Brand Strategy to lead cross-brand planning and campaigns across web, email, social, video, and direct mail.

You will translate each brand’s positioning into unified strategy, maintain brand identity, and optimize ROAS while supporting franchisee growth. You’ll work with Brand Leadership, Field Marketing, Operations, the Digital Center of Excellence, and agency partners to ensure cohesive messaging, timely editorial calendars, and efficient

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 7 years of marketing experience across multiple channels; experience supporting multiple brands preferred.
• Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
• Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
• Ability to identify changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
• Experience in franchising, home services, or another multi-location service business preferred.

Responsibilities

• Develop marketing plans for the assigned portfolio that reflect each brand’s positioning, growth priorities, customer needs, and seasonal demand.
• Plan and manage an integrated editorial calendar across websites, email newsletters, social media, video, and direct mail.
• Develop messaging and visual guidelines that keep each brand distinct while identifying opportunities to share resources and improve efficiency across the portfolio.
• Identify relevant trends in customer behavior, creative formats, and media, and recommend ways to keep campaigns current and effective.
• Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities.
• Translate campaign strategies into clear briefs, timelines, creative assets, and execution plans for internal teams, agencies, and field partners.
• Recommend advertising fund allocations by channel and tactic, and manage approved budgets to support efficient lead generation and measurable returns.
• Equip Field Marketing and Operations teams with the campaign materials and guidance needed to support franchisee adoption and local execution.
• Maintain brand identity and asset usage standards across consumer touchpoints.
• Monitor campaign performance, media spend, lead quality, return on ad spend (ROAS), and other relevant measures; recommend adjustments based on results.
• Evaluate promotional tests with appropriate brand and operational partners, including their effect on customer response and local profitability.
• Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.

Skills

Brand strategy

Campaign planning

Multichannel marketing

Brand messaging

Editorial calendar

Budget management

Franchise marketing

Education

Bachelor’s degree or equivalent experience

Job description

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

The Marketing Manager, Brand Strategy develops and executes marketing plans for an assigned portfolio of brands. This role translates each brand’s positioning and growth priorities into coordinated campaigns that build awareness, generate customer demand, and support franchisee growth.

Working with brand leadership, Field Marketing, Operations, the Digital Center of Excellence, and agency partners, the Marketing Manager oversees campaign planning, creative direction, and brand consistency across channels. The role measures results and refines strategies to improve marketing effectiveness while preserving the distinct identity of each brand.

Brand Strategy and Planning

• Develop marketing plans for the assigned portfolio that reflect each brand’s positioning, growth priorities, customer needs, and seasonal demand. Plan and manage an integrated editorial calendar across websites, email newsletters, social media, video, and direct mail.
• Develop messaging and visual guidelines that keep each brand distinct while identifying opportunities to share resources and improve efficiency across the portfolio.
• Identify relevant trends in customer behavior, creative formats, and media, and recommend ways to keep campaigns current and effective.

Campaign Development and Execution

• Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities.
• Translate campaign strategies into clear briefs, timelines, creative assets, and execution plans for internal teams, agencies, and field partners.
• Recommend advertising fund allocations by channel and tactic, and manage approved budgets to support efficient lead generation and measurable returns.
• Equip Field Marketing and Operations teams with the campaign materials and guidance needed to support franchisee adoption and local execution.

Brand Governance and Performance

• Maintain brand identity and asset usage standards across consumer touchpoints.
• Monitor campaign performance, media spend, lead quality, return on ad spend (ROAS), and other relevant measures; recommend adjustments based on results.
• Evaluate promotional tests with appropriate brand and operational partners, including their effect on customer response and local profitability.
• Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred.
• Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
• Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
• Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
• Experience in franchising, home services, or another multi-location service business preferred.

Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer