Marketing Manager, Trades

Authority Brands; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Full benefits package

PTO and paid holidays

401(k) and more

Job summary

Authority Brands Inc. is seeking a Marketing Manager for its Trades Brands, overseeing Mister Sparky, Benjamin Franklin Plumbing, One Hour Heating & Air, and Dry Medic in Atlanta.

You will translate brand positioning into coordinated, local campaigns that drive awareness, demand, and revenue for corporate locations. You will partner with General Managers, the Digital Center of Excellence, and agencies to tailor campaigns, allocate budgets, and optimize media mix for immediate ROI while refining

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 7 years of marketing experience across multiple channels.
• Experience planning and executing campaigns across multiple channels.
• Ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines for a portfolio of brands.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and optimization of ad spend.
• Strong understanding of campaign performance measures and ability to use results to improve content and channel mix.
• Experience in franchising, home services, or multi-location service business preferred.

Responsibilities

• Develop local marketing strategies addressing market dynamics, competitors, demographics, and seasonal booking cycles.
• Adapt national messaging and creative to resonate locally while identifying reusable assets across locations.
• Monitor market trends, consumer behavior, and media consumption to capitalize on revenue opportunities.
• Design and execute tailored, multi-channel lead-generation campaigns aligned with location capacity and sales goals.
• Collaborate with General Managers, internal marketing teams, digital agencies, and local vendors to translate challenges into action.
• Manage local advertising budgets and channel allocations to maximize high-quality leads and ROI.
• Partner with General Managers and field operations to align marketing with operational capacity, technician availability, and service offerings.
• Monitor location-specific performance metrics (CPL, lead quality, conversion, ROAS) and adjust plans.
• Report actionable insights and budget forecasts to Retail leadership.

Skills

Marketing experience

Campaign planning

Campaign execution

Editorial calendar management

Brand messaging

Customer acquisition

Cross-selling

Retention

Advertising spend optimization

Campaign performance metrics

Franchising experience

Education

Bachelor’s degree or equivalent in marketing, communications, business

Tools

Editorial calendar tools

Job description

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

Summary

The Marketing Manager – Trades Brands develops and executes marketing plans for Mister Sparky, Benjamin Franklin Plumbing, One Hour Heating & Air, and Dry Medic. This role translates each brand’s positioning and growth priorities into coordinated campaigns for our corporate owned locations that build awareness, generate customer demand, and support Authority Brands’ growth. Working with brand leadership, local General Managers, the Digital Center of Excellence, and agency partners, the Marketing Manager oversees local campaign planning, creative customization, and market-specific media execution. This role prioritizes market responsiveness and revenue performance over strict national governance—continually refining strategies based on local competition, seasonal demand, and market-level ROI.

Local Brand Strategy & Market Planning

• Develop local marketing strategies for corporate locations that address specific market dynamics, local competitor landscapes, customer demographics, and seasonal booking cycles.
• Adapt national messaging and creative to resonate with local market while identifying applicable assets across corporate-owned locations.
• Monitor local market trends, consumer behavior, and media consumption habits to capitalize on immediate revenue opportunities.

Campaign Development & Market-Level Execution

• Design and execute tailored, multi-channel lead-generation campaigns aligned with each corporate location’s capacity and sales goals.
• Collaborate daily with General Managers to translate challenges into action with internal marketing teams, digital media agencies, and local vendors.
• Manage local advertising budgets and channel allocations (PPC, Local Services Ads, local radio/TV, community events) to maximize high-quality leads and immediate ROI.
• Partner directly with local General Managers and field operations to ensure marketing initiatives align with real-time operational capacity, technician availability, and local service offerings.

Performance, Optimization & Operational Agility

• Partner closely with digital center of excellence to pivot to new or existing media partners that can gain lead generation efficiency.
• Monitor location-specific performance metrics including cancellations, cost per lead (CPL), lead quality, booking conversion rates, and return on ad spend (ROAS).
• Analyze performance data at the market level and regularly report actionable insights, campaign results, and budget forecast adjustments to Retail leaders.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred.
• Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
• Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
• Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
• Experience in franchising, home services, or another multi-location service business preferred.

Location: Atlanta, GA

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer