Trade Marketing Program Manager - Outdoor Brand (Hybrid)

Altis; Portland (OR); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Altis is seeking a Program Manager, Trade Marketing to drive impactful marketing initiatives with major national retail partners. You will lead strategies, manage budgets, and deliver activations from concept through execution, working with Key Account Managers to align with commercial goals.

Ideal candidates bring 5+ years in trade marketing or program management, strong analytical skills, and experience with wholesale brands in outdoor apparel or related industries.

Qualifications

• 5+ years of experience in trade marketing or program management.
• Experience working with wholesale partners, national retail accounts, or consumer brands.
• Strong financial and analytical skills for budgets and data interpretation.
• Excellent organizational and project management abilities; familiarity with project platforms such as Monday.com.
• Excellent written and spoken communication; ability to present to stakeholders at all levels.

Responsibilities

• Lead end-to-end development and delivery of trade marketing programs across major national retail accounts.
• Collaborate with Key Account Managers to align programs with commercial objectives and budgets.
• Develop and manage annual and program budgets, track expenditures, and measure ROI.
• Create in-store activations, community events, wholesale experiences, and product education initiatives.
• Oversee timelines, vendor relationships, event logistics, and scalable marketing toolkits for regional rollout.
• Coordinate with Commercial, Brand Marketing, Digital, Retail, and other teams to align campaigns with seasonal programs and partner needs.
• Travel across the U.S. for key account meetings, activations, and events (1–3 days per trip).

Skills

Trade marketing

Program management

Budget management

Data analysis

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Business/Marketing

Tools

Monday.com

Excel

Outlook

Word

PowerPoint

Job description

Altis is seeking a Program Manager, Trade Marketing to drive impactful marketing initiatives with major national retail partners. You will lead strategies, manage budgets, and deliver activations from concept through execution, working with Key Account Managers to align with commercial goals.

Ideal candidates bring 5+ years in trade marketing or program management, strong analytical skills, and experience with wholesale brands in outdoor apparel or related industries.