National Retail Marketing Manager

cbrands; Chicago (IL); Presencial; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

cbrands is seeking a National Retail Marketing Manager to lead the development and execution of Retail Connections programs, translating brand strategy into in-market activations and measurable results.

You will own programs end-to-end, partner with cross-functional teams and agencies, and drive ROI through rigorous planning, briefing, creativity, production, and measurement.

This role requires strong strategic thinking, execution discipline, and the ability to influence stakeholders.

Formación

• Bachelor's degree, preferably in marketing, business or a related discipline.
• 8+ years of relevant experience in brand marketing, shopper/commerce marketing, retail activation, trade marketing or a related discipline, preferably within CPG.
• Demonstrated experience leading complex, cross-functional marketing or retail activation programs from strategy through execution and measurement.
• Experience managing agencies, vendors or external partners, including briefing, feedback, budgeting and execution.
• Demonstrated ability to translate brand, shopper and commercial objectives into actionable marketing programs.
• Strong communication and interpersonal skills, with experience collaborating across senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agenci

Responsabilidades

• Own end-to-end development and execution of assigned Retail Connections brands/programs, from strategy through creative development, production, field sell-in, execution and measurement.
• Serve as the day-to-day business owner for assigned programs, proactively identifying opportunities, risks, decisions and next steps.
• Develop Retail Connections programming that connects brand strategy with shopper, customer and commercial objectives, ensuring programs are strategically sound, compelling to consumers and executable in-market.
• Partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions.
• Lead agency partners from briefing through execution, establishing clear expectations, providing actionable feedback, challenging the work when appropriate and ensuring deliverables meet strategic, creative, financial and timing objectives.
• Manage print, fulfillment and merchandise vendors through sourcing, procurement, production and release of promotional materials and point-of-sale, ensuring quality, cost efficiency and on-time delivery.
• Build strong cross-functional relationships and serve as a Retail Connections subject-matter partner, effectively influencing stakeholders and driving alignment around program strategy, priorities and execution.
• Demonstrate strong judgment and prioritization across multiple simultaneous workstreams, balancing strategic initiatives, planned programming and quick-turn business needs while proactively communicating trade-offs, risks and timelines.
• Establish program KPIs and partner with appropriate cross-functional teams to evaluate program effectiveness, including execution, engagement, sales impact and return on investment. Translate results and learnings into recommendations that strengthen future programming.
• Play a key role in the annual strategic planning process, translating brand priorities, commercial objectives, shopper insights and marketplace opportunities into actionable programming strategies.
• Develop clear recommendations around program priorities, investment, timing, activation mechanics and executional approach.
• Partner with Legal and appropriate cross-functional stakeholders to ensure all programming, promotional materials and activation mechanics meet applicable company, regulatory and brand requirements.
• Own the financial management of assigned programs, including annual budget planning, monthly forecasting, reconciliation, invoice tracking and reporting. Proactively identify risks, opportunities and variances and recommend appropriate actions.

Conocimientos

Strategic thinking

Cross-functional collaboration

Agency management

Data-driven decision making

Communication skills

Retail/CPG marketing

Educación

Bachelor's degree in marketing, business or related field

Descripción del empleo

Job Description

Position Summary

The National Retail Marketing Manager will lead the development and execution of assigned Retail Connections programming, translating brand strategy, shopper insights and commercial objectives into compelling programs that drive impact at retail. This role will own key programs from strategy and briefing through creative development, production, field sell-in, execution and measurement, while partnering closely with cross-functional teams, agencies and external partners.

Responsibilities

• Own the end-to-end development and execution of assigned Retail Connections brands/programs, from strategy and briefing through creative development, production, field sell-in, execution and measurement.
• Serve as the day-to-day business owner for assigned programs, proactively identifying opportunities, risks, decisions and next steps.
• Develop Retail Connections programming that connects brand strategy with shopper, customer and commercial objectives, ensuring programs are strategically sound, compelling to consumers and executable in-market.
• Partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions.
• Lead agency partners from briefing through execution, establishing clear expectations, providing actionable feedback, challenging the work when appropriate and ensuring deliverables meet strategic, creative, financial and timing objectives.
• Manage print, fulfillment and merchandise vendors through sourcing, procurement, production and release of promotional materials and point-of-sale, ensuring quality, cost efficiency and on-time delivery.
• Build strong cross-functional relationships and serve as a Retail Connections subject-matter partner, effectively influencing stakeholders and driving alignment around program strategy, priorities and execution.
• Demonstrate strong judgment and prioritization across multiple simultaneous workstreams, balancing strategic initiatives, planned programming and quick-turn business needs while proactively communicating trade-offs, risks and timelines.
• Establish program KPIs and partner with appropriate cross-functional teams to evaluate program effectiveness, including execution, engagement, sales impact and return on investment. Translate results and learnings into recommendations that strengthen future programming.
• Play a key role in the annual strategic planning process, translating brand priorities, commercial objectives, shopper insights and marketplace opportunities into actionable programming strategies.
• Develop clear recommendations around program priorities, investment, timing, activation mechanics and executional approach.
• Partner with Legal and appropriate cross-functional stakeholders to ensure all programming, promotional materials and activation mechanics meet applicable company, regulatory and brand requirements.
• Own the financial management of assigned programs, including annual budget planning, monthly forecasting, reconciliation, invoice tracking and reporting. Proactively identify risks, opportunities and variances and recommend appropriate actions.

About You

• You are equal parts strategic thinker and strong operator, comfortable developing the idea and ensuring it gets executed.
• You develop a clear point of view, use data and insights to support it, and are comfortable making recommendations.
• You bring strong commercial instincts and understand how brand-building ideas translate into impactful retail programming.
• You can simplify complex workstreams, prioritize what matters most and proactively communicate risks and trade-offs.
• You build strong relationships across functions and can influence without authority.
• You are curious about consumers, shoppers, customers, retail trends, culture and competitive activity and can translate those observations into actionable opportunities.
• You are comfortable constructively challenging existing thinking while remaining highly collaborative.
• You are a strong communicator who can confidently present work, recommendations and results to senior stakeholders.
• You take ownership, move with urgency and hold yourself and your partners accountable.

Minimum Qualifications

• Bachelor's degree, preferably in marketing, business or a related discipline.
• 8+ years of relevant experience in brand marketing, shopper/commerce marketing, retail activation, trade marketing, field marketing or a related discipline, preferably within CPG.
• Demonstrated experience leading complex, cross-functional marketing or retail activation programs from strategy through execution and measurement.
• Experience managing agencies, vendors or external partners, including briefing, feedback, budgeting and execution.
• Demonstrated ability to translate brand, shopper and commercial objectives into actionable marketing programs.
• Strong communication and interpersonal skills, with experience collaborating across senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agenci