Trade Marketing Coordinator at Marcolin Eyewear

Wayne State University; Somerville (NJ); Hybrid; USD 50,000 - 65,000; Full time

Job summary

A prominent educational institution is seeking an experienced Trade Marketing Coordinator in Somerville, NJ. The candidate will support and execute trade marketing initiatives across multiple channels, ensuring brand consistency and operational excellence. Responsibilities include collaborating cross-functionally with sales, planning promotions, and managing materials. A Bachelor's degree and 1-2 years of relevant experience are preferred, along with proficiency in Microsoft Office and strong analytical skills. This role requires a customer-focused mindset and effective collaboration with diverse teams.

Qualifications

• 1-2 years’ experience in Brand or Trade Marketing.
• Proficient in Microsoft Office applications.
• Experience with data-driven insights and KPIs.

Responsibilities

• Support execution of trade marketing programs and initiatives.
• Coordinate brand campaigns and promotional execution.
• Manage relationships with key partners and associations.

Skills

Trade marketing experience

Collaboration

Decision making

Analytical skills

Communication

Education

Bachelor's degree preferred

Tools

Microsoft Office (Excel, Word, PowerPoint)

SAP

Monday.com

Job description

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We are seeking an experienced Trade Marketing Coordinator to support and execute multi-channel trade marketing initiatives that drive sell-in, strengthen brand presence, and accelerate sell-through. This role will collaborate cross-functionally with Sales, Brand, Operations, and external partners to manage promotions, POP and tower programs, custom graphics, gifting initiatives, and trade fulfillment. The ideal candidate is highly organized, execution-driven, and experienced in managing complex trade programs across multiple channels while ensuring brand consistency and operational excellence.

Essential Duties and Responsibilities:

• Support the execution of trade marketing programs, sales collateral, merchandising, promotions, and product launch initiatives across multiple sales channels to drive sell-in, increase brand visibility, and support sell-through.
• Coordinate the rollout of brand campaigns in partnership with Brand Managers and Sales, helping tailor programs by channel to support new door openings, expanded placements, and promotional execution.
• Provide day-to-day trade marketing support to sales partners and key accounts by coordinating materials, promotional tools, POP assets, and fulfillment needs.
• Partner cross-functionally with Marketing Production, Procurement, Operations, and external vendors to manage fulfillment of permanent and seasonal POP materials, tower programs, custom graphics, digital assets, and incentive or gifting programs.
• Collaborate with Training and Sales teams to support the rollout of training materials and programs for wholesale customers and sales teams, reinforcing a brand-first approach.
• Manage relationships with key associations, buying groups, and strategic partners, ensuring trade messaging, programs, and materials are aligned with corporate brand strategy. Build trade marketing reporting and analysis, tracking program performance, fulfillment accuracy, and ROI to drive continuous optimization and inform future planning.

Work Experience Requirements:

• Bachelor’s degree preferred or relevant years of experience
• 1-2 years’ experience working in Brand or Trade Marketing
• Proficient in Microsoft Office: Excel, Word, PowerPoint, Outlook, Sharepoint, Teams, Monday.com
• Strong communication skills with an ability to outline and reinforce vision & strategy
• Ability to collaborate effectively with cross-functional teams with a customer-focused mindset
• Strong decision making and interpersonal skills with an ability to influence at the most senior levels
• Commercially astute with strong business sense and excellent problem solving & analytical skills
• Analytical mindset with an intuitive sense of how to interpret KPIs and take operational advantage of data-driven insights
• Knowledge of SAP preferred

Work Conditions/ Environment

• Minimum 3 days in the office – Somerville NJ