Trade Marketing Manager

Kerr Dental; Brea (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Kerr Dental in California seeks a Trade Marketing Manager to develop and execute marketing plans that support distributor partners and drive sales-out growth. You will collaborate with dealer leaders, craft marketing materials, and manage programs to maximize impact across channels.

You will synthesize ROI, sell-out, market share, and budget variance insights to guide strategic decisions, oversee budgets, and monitor KPIs.

Qualifications

• Bachelor's Degree or 4+ years’ experience interacting with distribution partners in marketing or equivalent.
• 3+ years of Marketing experience within distribution.
• Advanced Experience in MS Office, Tableau or other BI or data tools.

Responsibilities

• Develop and execute marketing strategies by devising and implementing plans to support distributor partners in achieving sales-out growth.
• Collaborate with dealer partners by conducting regular meetings with sales and marketing leaders to ensure effective marketing funnel execution.
• Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
• Deploys the channel marketing and program budget to maximize ROI and drive sell-out growth.
• Monitor and report on key performance metrics, such as sales, ROI, and market share.
• Establish and maintain strong relationships with key contacts within distributor marketing and product management.
• Coordinate and participate in distributor trade shows and other marketing events.
• Gather VOC feedback on industry trends and best practices through competitive analysis.
• Ensure that all marketing activities comply with regulatory and legal requirements.
• Conduct training sessions for internal sales teams and dealer partners’ teams, highlighting selling points and differentiators.

Skills

Marketing principles

Project management

Data analysis

Sales orientation

Kaizen

Problem solving

Time management

Market data interpretation

Education

Bachelor's degree

Tools

MS Office

Tableau / BI tools

Job description

Job Summary

The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales–out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data‑driven approach, synthesizing ROI, sell‑out, market share, and budget variance insights to guide and refine strategic decisions.

Job Summary

The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales–out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data‑driven approach, synthesizing ROI, sell‑out, market share, and budget variance insights to guide and refine strategic decisions.

Primary Duties And Responsibilities

• Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales-out growth targets.
• Collaborate with dealer Partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
• Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
• Deploys the channel marketing & program budget to maximize ROI and drive sell-out growth.
• Monitor and report on key performance metrics, such as sales, ROI, and market share.
• Establish and maintain strong relationships with key contacts within distributor marketing and product management departments
• Coordinate and participate in distributor trade shows and other marketing events organized by distributors
• Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities
• Ensure that all marketing activities comply with regulatory and legal requirements
• Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.

Preferred Skills & Experience

• In-depth understanding of marketing principles, including digital marketing, branding, and sales enablement
• Strong project management skills with a track record of successful marketing campaign execution
• Analytical mindset with the ability to interpret and modify data in excel to make informed decisions
• Strong commercial skills with a high sales orientation, resulting in the ability to present information clearly to various audiences
• Proven track record with downstream marketing delivering sales growth
• Familiar with continuous improvement tools such as Kaizen, Problem Solving, and others
• Ability to manage ambiguity, solve complex operational problems, and implement sustainable solutions
• Highly organized, detail‑oriented, and capable of working independently to managing multiple priorities in a fast‑paced environment
• Ability to read, analyze and interpret market data to inform decisions
  

Qualifications

Job requirements:

• Bachelor's Degree or 4+ years’ experience interacting with distribution partners in a marketing or equivalent compacity in lieu of education.
• 3+ years of Marketing experience within distribution
• Advanced Experience in MS Office, Tableau or other BI or data tools
• Willingness to travel up to 15% domestically to meet with distributor partners and attend industry events.
• Must reside within a commutable distance to Brea, CA/Pomona, CA. This is not a hybrid or remote opportunity

Preferred Skills

• Familiar with EBS tools (Kaizens, PSP, Growth room, PSI)
• Strong understanding of marketing principles, including digital marketing, branding, and sales enablement.
• Exceptional project management skills with a track record of successful marketing campaign execution.
• Analytical mindset with the ability to interpret and modify data in excel to make informed decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong commercial skills as well as high sales orientation.
• Proven track record with downstream marketing delivering sales growth.
• Excellent time management and organizational skills.
• Professional expertise in digital marketing (web/staged campaigns/advertising) and public relations.
• Ability to read, analyze and interpret market data.
• Ability to present information to top management, public groups, etc.
• Ability to effectively work under tight deadlines and manage multiple projects independently.