Trade Marketing Manager

INCPG; Dallas (TX); Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic Trade Marketing Manager to lead strategic initiatives that translate consumer marketing into actionable sales plans. This pivotal role involves developing and executing trade marketing strategies, collaborating with cross-functional teams, and managing a substantial trade promotion budget. The ideal candidate will possess strong analytical skills and a results-oriented mindset, thriving in a fast-paced environment. This is a fantastic opportunity to make a significant impact on business growth and optimize trade programs while working with a talented team dedicated to excellence in the consumer goods sector.

Qualifications

• 5+ years of experience in trade marketing or sales, ideally in the CPG industry.
• Proven ability to lead cross-functional teams and interact with stakeholders.

Responsabilités

• Develop and execute trade marketing plans ensuring consistency across channels.
• Analyze competitive environment and monitor trade spending effectively.

Connaissances

Advanced Excel proficiency

PowerPoint proficiency

Word proficiency

Strong analytical skills

Financial skills

Trade marketing tools familiarity

Leadership skills

Communication skills

Interpersonal skills

Formation

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Related field degree

Outils

Gelco

IRI/Circana

Nielsen

Description du poste

Position Title: Trade Marketing Manager

The Trade Marketing Manager will serve as a key strategic leader, responsible for translating consumer marketing strategies into actionable sales plans. This role is pivotal in developing and executing trade marketing strategies across merchandising, pricing, assortment, and shelf management, ensuring alignment with corporate goals. The Trade Marketing Manager will collaborate closely with sales, marketing, finance, manufacturing, and distribution teams to stay ahead of business trends and optimize trade programs. Additionally, this role manages the trade promotion budget and provides insights through detailed performance analysis, driving continuous improvement and growth.

Key Responsibilities:

1. Develop and Execute Trade Marketing Plans: Implement strategic trade marketing programs, ensuring consistency in pricing, promotion, and distribution across channels.
2. Analyze Competitive Environment: Conduct ongoing assessments of the competitive landscape, identifying risks and opportunities, and developing action plans to maintain a competitive edge.
3. Monitor Trade Spending: Utilize relevant systems to track and manage trade spending, ensuring expenditures align with budgetary limits for both promotional and operational costs (e.g., unsaleables, deductions, rebills).
4. Evaluate Trade Program Effectiveness: Analyze customer and market data (consumption, shipment, panel data) to assess the success of trade promotions and provide actionable insights for improvement.
5. Cross-Functional Collaboration: Work closely with internal teams (sales, marketing, finance, etc.) to support new product development, demand forecasting, and category management initiatives.
6. Business Development Support: Participate in customer meetings and provide ad-hoc analysis for the executive team, contributing to business growth and strategy development.

Key Metrics/Dimensions:

1. Trade Promotion Budget Management: Oversee the deployment, tracking, and reconciliation of a multi-million-dollar annual trade promotion budget.
2. Performance Analysis: Provide critical insights and recommendations on trade marketing programs, supporting category reviews and business presentations.
3. Project Management: Manage multiple, concurrent projects effectively, often requiring extended hours and occasional travel.

Qualifications:

1. Education & Experience: Bachelor’s degree in Business, Marketing, or a related field. 5+ years of experience in trade marketing or sales, ideally in the CPG industry (food sector preferred).
2. Technical Skills:
   1. Advanced Excel proficiency (required)
   2. Proficiency in PowerPoint & Word (important)
   3. Strong analytical and financial skills, with the ability to interpret complex data and develop strategic recommendations.
   4. Familiarity with trade marketing tools and systems (e.g., Gelco, IRI/Circana, Nielsen, or similar).
3. Leadership Skills: Proven ability to lead cross-functional teams and interact with stakeholders at all levels.
4. Competencies:

   1. Results-oriented mindset with a focus on bottom-line impact.

   2. High energy level and resilience in fast-paced, high-pressure environments.

   3. Strong communication and presentation skills.

   4. Effective interpersonal skills, with the ability to collaborate and build relationships across teams.