Trade Marketeer

Stanley Stella; EE. UU.; Presencial; USD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Stanley Stella is seeking a strategic Trade & Channel Marketing leader to own the Official Dealer proposition for the US market. You will drive activation, engagement, and cross-functional alignment across Sales, Marketing, and Operations, while leading showroom strategy and local partner activations.

You will coordinate major US trade shows, optimize showroom experiences, and build scalable programs that increase dealer engagement, visibility, and commercial growth.

Formación

• Combines strategic thinking with a hands-on approach.
• Takes ownership of initiatives from concept to execution and delivers measurable impact.
• Builds strong relationships and effectively influences stakeholders across functions and external partners.
• Demonstrates strong commercial acumen and understands how marketing supports partner engagement, customer acquisition, and business growth.
• Manages multiple priorities with strong organisational and project management skills.
• Adapts quickly to changing business needs and takes a proactive, solution-oriented approach.

Responsabilidades

• Own the development, testing, and continuous improvement of the Official Dealer value proposition for the US market.
• Define and maintain activation roadmap and engagement strategy across touchpoints.
• Drive alignment across Sales, Marketing, Operations, Deco, Logistics, and other stakeholders.
• Plan and coordinate US trade shows and events to maximise brand visibility and opportunities.
• Lead showroom development, activation, and continuous optimisation.
• Support local activations, dealer engagements, and partner initiatives across the United States.
• Foster cross-functional partnerships and mobilise teams to deliver key initiatives.

Descripción del empleo

Official Dealer Program Ownership

Own the development, testing, and continuous improvement of the Official Dealer (OD) value proposition for the US market. Define and maintain the Official Dealer activation roadmap and engagement strategy. Ensure the Official Dealer program is clearly understood, consistently executed, and effectively activated across all relevant touchpoints. Drive alignment across Sales, Marketing, Operations, Deco, Logistics, and other stakeholders involved in the program. Monitor dealer engagement and identify opportunities to increase participation, visibility, and value creation.

Trade & Channel Marketing

Implement and coordinate the global merchandising strategy across US dealer and customer touchpoints, including showrooms, campaigns, digital channels, sustainability initiatives, and partner activations. Ensure consistent Stanley/Stella brand presentation and customer experience throughout the dealer network. Support the deployment of global and local marketing initiatives within the US channel network.

Sales Enablement

Train and support Sales teams on the Official Dealer proposition and other strategic business pillars including sustainability, digital tools, and the Stanley/Stella business model. Develop and deploy tools, materials, and activation programs that support dealer acquisition, engagement, and commercial performance. Act as a subject matter expert on channel strategy and trade marketing initiatives.

Trade Shows & Events

Own the planning, coordination, and execution of major US trade shows and industry events, including PPAI Expo, Impressions Expo (ISS), and PRINTING United Expo. Lead all related marketing initiatives to maximise brand visibility, lead generation, customer engagement, and commercial opportunities. Measure event performance and recommend improvements based on business outcomes.

Showroom Management

Lead the development, activation, and continuous optimisation of the US showroom. Ensure the showroom delivers a premium and engaging brand experience aligned with Stanley/Stella's positioning. Maintain showroom merchandising standards and ensure alignment with marketing and commercial priorities.

Local Activations & Partner Support

Support local events, dealer activations, and customer engagement initiatives across the United States. Collaborate with Sales teams and partners to strengthen brand presence and generate business opportunities. Identify opportunities to increase dealer advocacy and customer engagement through local initiatives.

Cross-Functional Leadership

Build strong partnerships with internal and external stakeholders to ensure successful delivery of key initiatives. Influence and mobilise teams across functions without direct authority. Take ownership of priorities and proactively identify opportunities to improve processes, programs, and business performance.

Required Skills

Combines strategic thinking with a hands‑on approach and thrives in a fast‑growing, entrepreneurial environment. Takes ownership of initiatives from concept to execution and delivers measurable business impact. Builds strong relationships and effectively influences stakeholders across functions and external partners. Demonstrates strong commercial acumen and understands how marketing supports partner engagement, customer acquisition, and business growth. Manages multiple priorities with strong organisational and project management skills. Adapts quickly to changing business needs and takes a proactive, solution‑oriented approach.

Experience & Qualifications

• 5+ years of experience in Trade Marketing, Channel Marketing, Partner Marketing, Dealer Network Development, or a related field.
• Experience working with dealer , distributor , reseller , franchise , or other partner-driven business models.
• Experience managing trade shows, events, merchandising initiatives, showroom activations, or channel marketing programs.
• Experience in premium consumer goods, apparel, fashion