Trade Marketing Analyst — In-Store Growth & Strategy

PepsiCo Inc.; Guaynabo (PR); On-site; USD 65,000 - 90,000; Full time

Job summary

PepsiCo Deutschland GmbH in Puerto Rico seeks a Trade Marketing Leader to own the Perfect Store strategy for the DTS channel and drive in-store execution that grows volume, SOM and net revenue.

You will align cross-functionally, manage campaigns and materials, analyze audits and scorecards, and translate insights into action plans to improve shelf presence and commercial impact across the retail landscape.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Experience in Trade Marketing, Sales Strategy, Commercial Execution in CPG, Retail, or Food Service.
• In-store analytics and sell-in/sell-out analysis to inform recommendations (mandatory).

Responsibilities

• Lead evolution and deployment of in-store execution strategies across channels and customer segments.
• Manage trade marketing and merchandising agenda for consistent POS execution.
• Develop the commercial activity calendar including seasonal programs and launches.
• Monitor execution with scorecards, audits and performance analysis; translate findings into action plans.
• Use market, sales and in-store data to identify opportunities and guide investments.
• Coordinate the deployment of commercial materials and resources (planning, inventory, tracking).
• Drive cross-functional alignment and communicate progress and learnings.

Skills

Stakeholder influence

Executive communication

Planning & execution

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Excel

Power BI

Power Apps

NIQ/Nielsen

Job description

PepsiCo Deutschland GmbH in Puerto Rico seeks a Trade Marketing Leader to own the Perfect Store strategy for the DTS channel and drive in-store execution that grows volume, SOM and net revenue.

You will align cross-functionally, manage campaigns and materials, analyze audits and scorecards, and translate insights into action plans to improve shelf presence and commercial impact across the retail landscape.