Trade Marketing Analyst (DTS Perfect Store )

PepsiCo; Guaynabo (PR); On-site; USD 65,000 - 90,000; Full time

Job summary

PepsiCo Puerto Rico is seeking a Trade Marketing Specialist to own and scale the Perfect Store strategy, driving in-store execution that boosts volume, SOM, and net revenue. You will lead all trade marketing activities for the DTS channel, acting as the single point of accountability for shelf presence.

You will define standards by channel, manage the merchandising agenda, develop seasonal programs and launches, and leverage data to inform investments and corrective actions.

Qualifications

• Education: Bachelor's degree in Business Administration, Marketing, or related field.
• Experience: Trade Marketing, Sales Strategy, Commercial Execution or similar in CPG/retail/food service.
• Knowledge: In-store analytics, sell-in/sell-out, and in-store audit data usage is mandatory.
• Exposure to OT and DTS models is preferred.
• Technical: Intermediate English; Excel mid-advanced; Power BI at least intermediate.

Responsibilities

• Lead evolution of in-store execution strategies by channel and customer segment.
• Manage trade marketing and merchandising agenda for consistent POS execution.
• Develop the commercial activity calendar including seasonal programs and launches.
• Monitor execution via scorecards, audits, and performance analysis; implement actions.
• Use market data to identify opportunities and guide investment recommendations.
• Coordinate deployment of materials and resources with planning and inventory control.
• Drive cross-functional alignment and communicate progress and learnings.

Skills

Stakeholder influence

Cross-functional collab

Executive comms

Planning & execution

Education

Bachelor's degree in Business Administration, Marketing, or a related field

Tools

Excel

Power BI

Power Apps

NIQ / Nielsen

Job description

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

The main purpose of this position is to own and scale the Perfect Store strategy for PepsiCo Puerto Rico, developing strategy into winning in-store execution that accelerates Volume, SOM and Net Revenue growth. The role also leads all Trade Marketing activities for the DTS channel , making it the single point of accountability for how PepsiCo shows up at the shelf.

Your Impact

• Lead the evolution and deployment of in-store execution strategies, defining standards and priorities by channel and customer segment.
• Manage the trade marketing and merchandising agenda, ensuring consistent execution at the point of sale.
• Develop the commercial activity calendar, including seasonal programs, innovation launches and brand campaigns.
• Monitor execution through scorecards, audits and performance analysis, translating findings into corrective action plans.
• Use market, sales and in-store data to identify opportunities and guide investment recommendations.
• Coordinate the deployment of commercial materials and resources, including planning, inventory control and return tracking.
• Drive cross-functional alignment and communicate execution progress, commercial impact and key learnings.

Qualifications

Who Are We Looking For?

Education

• Bachelor's degree in Business Administration, Marketing, or a related field.

Experience

• Previous experience in Trade Marketing, Sales Strategy, Commercial Execution, or similar roles within CPG, Retail, and/or Food Service environments.
• Experience with Perfect Store / PICoS, in-store execution frameworks, sell-in / sell-out analysis, and in-store audit data to build fact-based commercial recommendations (mandatory)
• Exposure to Organized Trade (OT) and Direct-to-Store (DTS) models is preferred.

Technical Knowledge

• Intermediate English, with fluent conversational / speaking skills required.
• Excel: Intermediate-Advanced (mandatory)
• Power BI: Intermediate (mandatory)
• Power Apps, tracking/database tools, and NIQ/Nielsen are preferred.

Capabilities

• Stakeholder influence and cross-functional collaboration.
• Executive communication and presentation skills.
• Strong planning, prioritization, and execution.
• Business acumen with an agile, results-oriented mindset.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.

• Internal digital platforms that promote self-learning.

• Development programs according to Leadership skills.

• Specialized training according to the role.

• Learning experiences with internal and external providers.

• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

• Financial wellness programs that will help you reach your goals in all stages of life.

• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.