Trade Marketing Analyst: In-Store Growth & Data Driver

PepsiCo; Guaynabo (PR); On-site; USD 65,000 - 90,000; Full time

Job summary

PepsiCo Puerto Rico is seeking a Trade Marketing Specialist to own and scale the Perfect Store strategy, driving in-store execution that boosts volume, SOM, and net revenue. You will lead all trade marketing activities for the DTS channel, acting as the single point of accountability for shelf presence.

You will define standards by channel, manage the merchandising agenda, develop seasonal programs and launches, and leverage data to inform investments and corrective actions.

Qualifications

• Education: Bachelor's degree in Business Administration, Marketing, or related field.
• Experience: Trade Marketing, Sales Strategy, Commercial Execution or similar in CPG/retail/food service.
• Knowledge: In-store analytics, sell-in/sell-out, and in-store audit data usage is mandatory.
• Exposure to OT and DTS models is preferred.
• Technical: Intermediate English; Excel mid-advanced; Power BI at least intermediate.

Responsibilities

• Lead evolution of in-store execution strategies by channel and customer segment.
• Manage trade marketing and merchandising agenda for consistent POS execution.
• Develop the commercial activity calendar including seasonal programs and launches.
• Monitor execution via scorecards, audits, and performance analysis; implement actions.
• Use market data to identify opportunities and guide investment recommendations.
• Coordinate deployment of materials and resources with planning and inventory control.
• Drive cross-functional alignment and communicate progress and learnings.

Skills

Stakeholder influence

Cross-functional collab

Executive comms

Planning & execution

Education

Bachelor's degree in Business Administration, Marketing, or a related field

Tools

Excel

Power BI

Power Apps

NIQ / Nielsen

Job description

PepsiCo Puerto Rico is seeking a Trade Marketing Specialist to own and scale the Perfect Store strategy, driving in-store execution that boosts volume, SOM, and net revenue. You will lead all trade marketing activities for the DTS channel, acting as the single point of accountability for shelf presence.

You will define standards by channel, manage the merchandising agenda, develop seasonal programs and launches, and leverage data to inform investments and corrective actions.