Tag Management Architect: GTM, GA4 & Server-Side Tracking

Discovery Senior Living; Town of Florida (NY); On-site; USD 70,000 - 95,000; Full time

Job summary

A leading senior living provider is looking for a Digital Measurement & Tagging Specialist to oversee the tracking ecosystem and ensure seamless data flow between platforms. Responsibilities include managing Google Tag Manager, developing GA4 setups, and optimizing tracking for various marketing channels. Ideal candidates should have strong skills in data integrity, problem-solving, and communication, and thrive in a fast-paced environment. This role is critical for leveraging data-driven insights to enhance marketing effectiveness.

Qualifications

• Minimum of 3 years experience in digital measurement and analytics.
• Proficiency in GA4 setup and management.
• Ability to troubleshoot tags using developer tools.

Responsibilities

• Lead implementation of tracking ecosystem for marketing.
• Manage Google Tag Manager containers and ensure data flow.
• Conduct testing and validation of conversion tracking systems.

Skills

Advanced proficiency in Google Tag Manager (Web & Server-Side)

Experience with Google Ads and Microsoft Ads

Strong understanding of UTM parameters

Exceptional problem-solving skills

Above average communication skills

Education

Experience with marketing automation and CMS systems

Tools

Google Tag Manager

Google Analytics 4

Google Search Console

Job description

A leading senior living provider is looking for a Digital Measurement & Tagging Specialist to oversee the tracking ecosystem and ensure seamless data flow between platforms. Responsibilities include managing Google Tag Manager, developing GA4 setups, and optimizing tracking for various marketing channels. Ideal candidates should have strong skills in data integrity, problem-solving, and communication, and thrive in a fast-paced environment. This role is critical for leveraging data-driven insights to enhance marketing effectiveness.