Specialist, Tech and Innovation (Tracking and Analytics)

Journey Further; United States; A distancia; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Pension - Matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity

Flexibility - 25 days annual leave, X

Descripción de la vacante

Journey Further is seeking a Tracking Specialist to own the technical tracking layer for client accounts in the United States. You will design tagging across web and app, implement GTM and GA4, and ensure correct conversion signals for paid media platforms while maintaining GDPR-compliant practices.

You will diagnose tracking issues under pressure, communicate technical decisions to non-technical clients, and collaborate with activation teams to scope requirements and optimize measurement across

Formación

• Client-facing role requiring clear communication with non-technical clients.

Responsabilidades

• Design tagging strategies across web and app with robust data layers.
• Configure and manage GTM and GA4, including custom events and conversions.
• Ensure paid media signals are accurate via client-side and server-side tagging.
• Debug and resolve tracking issues, including data layer faults and consent gaps.
• Audit and rebuild tracking setups to meet standards.
• Build consent-compliant tracking for GDPR and CMP.
• Validate data quality across analytics and reporting for actionable insights.
• Collaborate with clients and activation teams to scope requirements and set up tracking for campaigns.
• Keep ahead of measurement landscape changes like server-side tagging and Consent Mode.
• Demonstrate strong GTM/GA4 implementation experience.
• Understand data layers and event structuring for scalable tracking.
• Know conversion tracking across paid media and its impact on optimization.
• Use GTM preview, dev tools, and tag assistant to troubleshoot issues.
• Understand GDPR, consent, and Consent Mode implications for tracking.
• Deliver work under deadlines across multiple clients without sacrificing accuracy.
• Explain technical issues and impacts to non-technical stakeholders.
• Experience with server-side GTM
• Familiarity with consent platforms like OneTrust or Cookiebot
• Interest in BigQuery/SQL advancement
• Exposure to server-to-server tracking methods

Conocimientos

Client-facing

Deadline-driven

Debugging

Communication

GDPR knowledge

Data quality

Data storytelling

Cross-functional teamwork

Herramientas

Google Tag Manager

Google Analytics 4

Server-side tagging

Consent Management

BigQuery

SQL

Conversions API

Descripción del empleo

The Technology team makes sure Journey Further's clients can trust their data. We build the tracking foundations that everything else depends on, from analytics reporting through to the signals our media platforms optimise against. As a Tracking Specialist, you own the technical tracking layer. You work hands-on across the Google stack, designing and implementing tagging that captures the right data accurately, and you make sure the ad platforms we run are receiving clean, correct signals to measure performance against. When tracking breaks, you find out why and fix it. This is a client-facing, deadline-driven role. You will move between multiple accounts, diagnose problems under pressure, and explain technical decisions to people who do not live in the detail the way you do.

What you will do

• Design and implement tagging strategies across web and app, built on well-structured data layers
• Configure and manage Google Tag Manager and Google Analytics 4, including custom events, conversions, and enhanced measurement
• Ensure paid media platforms (Google Ads, Meta, and others) receive accurate conversion and audience signals through both client-side and server-side tagging
• Debug and resolve tracking issues, from missing events and duplicate conversions to data layer faults and consent-related gaps
• Audit existing tracking setups and rebuild them where they fall short
• Build consent-compliant tracking that respects GDPR and works correctly under Consent Mode and the client's CMP
• Validate data quality across analytics and platform reporting, so the numbers teams act on are right
• Work directly with clients and internal activation teams to scope requirements, set up tracking for new campaigns, and turn technical detail into clear recommendations
• Stay ahead of changes in the measurement landscape, including server-side tagging, consent regulation, and platform signal requirements, and bring better solutions to the team
• Strong hands-on experience with Google Tag Manager and Google Analytics 4 implementation
• A solid grasp of data layers, the data layer object, and how to structure events for clean, scalable tracking
• Practical knowledge of conversion tracking across paid media platforms, and how data quality affects optimisation and reporting
• Confident debugging skills, using tools like GTM preview mode, browser dev tools, and tag assistant utilities to trace and fix problems
• A working understanding of GDPR, consent, and Consent Mode, and how they shape what can and cannot be tracked
• The ability to work to short deadlines across several clients without dropping accuracy
• Clear communication. You can explain a technical issue and its impact to a non-technical client and have them understand it
• Server-side GTM experience
• Familiarity with consent management platforms (OneTrust, Cookiebot, or similar)
• Exposure to BigQuery and SQL, or an interest in building toward it
• Experience with the Conversions API or other server-to-server tracking methods

Benefits

• Pension - Matched up to 4%
• Health - Private medical insurance
• Family - Enhanced maternity, paternity & adoption pay
• Flexibility - 25 days annual leave, Christmas shutdown and home working allowance