Tourism Experience Developer - Wine Region Specialist

Placements24; United States; Remote; USD 42,000 - 54,000; Full time

Benefits offered by this job

Performance incentives

Professional growth opportunities

Job summary

Placements24 is seeking an innovative Tourism Experience Developer near Paarl, Western Cape. You will research opportunities, design unique tour packages, and partner with wineries, guesthouses, and restaurants to craft compelling offers for international and domestic visitors.

The role requires a strong background in tourism, hospitality, or event management, with a passion for the wine industry and creative product development. Travel within the region is expected as part of the role.

Qualifications

• Minimum of 5 years in tourism development, product management, or related field.
• Proven track record of launching innovative tourism experiences.
• Deep knowledge of Western Cape wine region attractions and hospitality.
• Strong market understanding of tourism trends and customer preferences.
• Bachelor's degree in Tourism Management, Hospitality, Marketing, or related field.
• Excellent written and verbal communication; ability to work independently and collaboratively.

Responsibilities

• Research and identify opportunities for new tourism products and experiences within the wine region.
• Design, develop, and implement unique tour packages, themed routes, and visitor activities.
• Collaborate with wineries, guesthouses, restaurants, and activity providers to create compelling offers.
• Ensure all developed experiences meet high standards of quality, authenticity, and customer satisfaction.
• Develop marketing materials and promotional strategies for new tourism products.
• Manage relationships with key stakeholders and partners within the tourism and wine industries.
• Analyze market trends and competitor offerings to ensure product competitiveness.
• Conduct feasibility studies and financial projections for new tourism initiatives.
• Oversee the successful launch and ongoing management of developed experiences.
• Provide training and support to partners involved in delivering new experiences.

Job description

About the Role

Our client, a leading tourism development agency focused on the renowned wine regions of the Western Cape, is seeking an innovative and experienced Tourism Experience Developer. This role is based near Paarl, Western Cape , and involves crafting unique and memorable tourism experiences that highlight the rich culture, heritage, and viticulture of the area. You will be responsible for identifying opportunities, collaborating with local businesses (wineries, restaurants, accommodation providers), and developing integrated tour packages and activities that appeal to international and domestic visitors. The ideal candidate has a strong background in tourism, hospitality, or event management, coupled with a deep appreciation for the wine industry and a flair for creative product development. You will be key in shaping the future of tourism in this globally celebrated region.

Key Responsibilities

• Research and identify opportunities for new tourism products and experiences within the wine region.
• Design, develop, and implement unique tour packages, themed routes, and visitor activities.
• Collaborate with wineries, guesthouses, restaurants, and activity providers to create compelling offers.
• Ensure all developed experiences meet high standards of quality, authenticity, and customer satisfaction.
• Develop marketing materials and promotional strategies for new tourism products.
• Manage relationships with key stakeholders and partners within the tourism and wine industries.
• Analyze market trends and competitor offerings to ensure product competitiveness.
• Conduct feasibility studies and financial projections for new tourism initiatives.
• Oversee the successful launch and ongoing management of developed experiences.
• Provide training and support to partners involved in delivering new experiences.

Requirements

• Minimum of 5 years of experience in tourism development, product management, or a related field within the hospitality or leisure industry.
• Demonstrated success in creating and launching innovative tourism experiences.
• In-depth knowledge of the Western Cape wine region's attractions, culture, and hospitality landscape.
• Strong understanding of the tourism market, including trends and customer preferences.
• Excellent project management, planning, and organizational skills.
• Strong networking, negotiation, and relationship-building abilities.
• Creative thinking and problem-solving skills.
• Bachelor's degree in Tourism Management, Hospitality, Marketing, or a related field.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a dynamic environment.

Benefits

This exciting role offers a competitive annual salary of R , plus performance incentives and opportunities for professional growth within the tourism sector. You will have the chance to shape unique visitor journeys in one of South Africa's most iconic destinations, based near Paarl, Western Cape . The position includes travel opportunities within the region, access to industry events, and the satisfaction of contributing to the economic vitality of the local wine tourism industry.