Trade Marketing Manager - Retail Activation

Placements24; United States; Remote; USD 42,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Medical aid

Retirement fund contributions

Professional development opportunities

Travel allowance

Collaborative work atmosphere in Paarl

Industry insights and marketing tools

Job summary

Placements24 in Paarl, Western Cape, is seeking a results-driven Trade Marketing Manager to craft in-store activation strategies, partner with sales and retail stakeholders, and elevate brand presence across the Western Cape.

You will own trade marketing plans, manage merchandising and displays, analyze sales data, and drive ROI through collaborations with brand teams. The role requires FMCG experience, strong Excel skills, and willingness to travel within the Western Cape.

Qualifications

• Minimum 4 years in trade marketing or brand management in FMCG.
• Proven in-store activation and promotional campaigns.
• Strong knowledge of retail environment and category management.
• Excellent analytical, planning, and project management skills.
• Strong communication and stakeholder influence.
• Proficiency in MS Excel for data analysis.
• Bachelor's degree in Marketing, Business Admin, or related field.
• Willingness to travel within Western Cape; relocation to Paarl or surroundings.

Responsibilities

• Develop and implement trade marketing plans for Paarl and Western Cape.
• Collaborate with brand and sales teams to align activities.
• Manage in-store merchandising, POS materials, and displays.
• Analyze sales data and market insights to drive growth.
• Build relationships with retail partners for execution of programs.
• Oversee budgets for trade marketing activities.
• Monitor market trends and competitor activities.
• Develop training materials for sales teams on in-store execution.
• Conduct regular store visits to assess execution.
• Evaluate initiatives and propose future strategies.

Skills

Analytical skills

Strategic planning

Project management

Communication skills

Interpersonal skills

MS Excel

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

MS Office

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a results-driven Trade Marketing Manager to develop and implement effective in-store activation strategies. This role, based in the vibrant winelands town of Paarl, Western Cape, is crucial for enhancing brand presence and driving sales at the point of purchase. You will be responsible for crafting and executing promotional campaigns, managing merchandising initiatives, and collaborating closely with sales teams and retail partners across Paarl and the broader Western Cape. The ideal candidate will possess a strong understanding of the retail landscape, excellent analytical skills, and a proven ability to translate brand objectives into successful in-store execution. This is a fantastic opportunity to shape consumer experiences at the crucial point of sale and contribute significantly to our client's market leadership. Our client is committed to fostering a collaborative and innovative environment where talent can thrive. The Paarl location offers a unique blend of professional opportunity and lifestyle benefits within the beautiful Western Cape. Join our client and become a key driver of retail success.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans and promotional strategies for the Paarl and Western Cape markets.
• Collaborate with the brand and sales teams to ensure alignment of trade marketing activities with overall brand and business objectives.
• Manage the design and implementation of in-store merchandising, point-of-sale materials, and promotional displays.
• Analyze sales data and market insights to identify opportunities for enhancing retail presence and driving category growth.
• Build and maintain strong relationships with retail partners to ensure effective execution of trade programs.
• Oversee the budget for trade marketing activities, ensuring maximum return on investment.
• Monitor competitor trade activities and market trends to identify best practices and areas for improvement.
• Develop sales team training materials related to in-store execution and promotional activities.
• Conduct regular store visits to assess execution effectiveness and gather market intelligence.
• Evaluate the success of trade marketing initiatives and provide recommendations for future strategies.

Requirements

• A minimum of 4 years of experience in trade marketing or brand management, preferably within the FMCG industry.
• Proven track record in developing and implementing successful in-store activation and promotional campaigns.
• Strong understanding of the retail environment, including merchandising, category management, and consumer behavior at point-of-sale.
• Excellent analytical, strategic planning, and project management skills.
• Strong communication and interpersonal skills, with the ability to influence stakeholders at various levels.
• Proficiency in MS Office Suite, especially Excel for data analysis.
• A Bachelor's degree in Marketing, Business Administration, or a related field.
• Ability to travel within the Western Cape as required.
• Creative thinking and problem-solving abilities.
• Must be based in or willing to relocate to Paarl or surrounding areas.

Benefits

• A competitive annual salary of R, commensurate with experience.
• Performance-based bonuses tied to successful trade marketing campaigns.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and career growth within the FMCG sector.
• A stimulating role with significant impact on brand visibility in retail environments.
• Travel allowance and support for business-related travel within the Western Cape.
• A dynamic and collaborative work atmosphere in Paarl.
• Access to industry insights and marketing tools.
• Contribute to the success of leading FMCG brands in a key region.